- Keep calls to action front and center
- DO: Make all of your users' most common tasks easily available.
- DON'T: Waste precious above-the-fold space with vague calls-to-action like "learn more".
- Keep menus short and sweet
- Make it easty to get back to the home page
- DO: Users expect to go back to the homepage when they tap the logo.
- Don't let promotions steal the show
- DO: Promotions shold be easily dismissable and not distract from the experience.
- DON'T: Interstitials (sometimes called door slams) often annoy users and make using the site a pain.
- Make site search visible
- DON'T: Hide search in overflow menus
- Ensure site search results are relevant
- Implement filters to narrow results
- Guide users to better site search results
- Let users explore before they commit
- DO: Allow users to browse the site without requiring sign in.
- DON'T: Place login or registration too early in a site.
- Let users purchase as guests
- Use existing information to maximize convenience (pre-fill preferences)
- Use click-to-call buttons for complex tasks
- Make it easy to finish on another device
- Streamline information entry
- Choose the simplest input
- Provide visual calendar for date selection
- Minimize form errors with labeling and real-time validation
- Design efficient forms (autofill)
- Optimize your entire site for mobile
- Don't make users pinch-to-zoom
- Make product images expandable
- Tell users which orientation works best
- Keep your user in a single browser window
- Avoid "full site" labeling
- Be clear why you need a user's location