gistfile1.txt

UI is visually how a product/website looks.
UX is the experience the user has while interacting with the comany/product/service.

In the past I have used the empathy phase of design thinking quite often to try to determine what the easiest route is for the
user.  I think the most difficult part of design thinking would be reframing.  I think it would be hard to identify the 'problem
behind the problem' all the time and not just treat the symptoms.

I think there are quite a few advantages of agile design thinking, you are constanlty able to receive feedback to make sure you
are not wasting resources going down a path that will be scrapped later, you are figuring out the needs of the user not necisarily 
the wants of the user, which can sometimes be much harder.  I follow the basic design principles outlined.  I feel that having a 
shorter iteration makes much more sense and provides for a user friendly product much earlier than other design methods.