The paper can be found here
Put in simple words: The paper presents a method on how you can train a model when you have only a small amount of (labelled) data in the domain you are working on, but have access to loads of (labelled) data from some other domain. The paper has been named so, because the author suggests that it can be frustrating when you figure out that simple methods like those illustrated can be such difficult benchmarks to beat and perform reasonably well.