#What is Color Contrast?
##Color Theory
Colors from different segments of the color wheel are contrasting colors. In color theory, complementary colors (or "opposite" colors) that are directly across from one another on a basic color wheel provide maximum contrast. This means they stand out from one another the strongest compaired to being paired with other colors. Complementary colors are two colors that cancel one another out and produce a white/gray-scale color.
Oftentimes companies implement complementary colors to provide the most contrast in their brand. Examples in the wild are the Laker's logo that uses purple and yellow or the Knick's logo that uses blue and orange. Purple and yellow are on opposite sides of the color wheel from each other. So are orange and blue. You may also see complementary colors during the end of the year holidays - as red and green are also complementary to one another.
##What does this mean for web accessibility?