Google Map with Marker, InfoWindow & Adress to Lat/Lng Converter

HTML

    <div id="gmap" class="" data-adress="Company, Street, Zip, City" data-lat="5.2135123151" data-lng="10.2131212"></div>

    <div class="_mapWindow">
        <strong>Something</strong>
        <p>
            Text Text<br />
            FoooBaaaar
        </p>
    </div>

Javascript

        getCoords: function() {

            if($('#gmap').length > 0) {
                var geocoder = new google.maps.Geocoder();

                //Get adress and coordinates
                var latitude = $('#gmap').data("lat");
                var longitude = $('#gmap').data("lng");
                var adress = $('#gmap').data("adress");

                //When there are coordinates, use them
                if(latitude != 0 || longitude != 0) {

                    this.buildMap(latitude, longitude);

                    //When you don't have coordinates, build them from an adress
                } else {

                    geocoder.geocode({
                        address: adress
                    }, function (locResult) {
                        var latitude = locResult[0].geometry.location.lat();
                        var longitude = locResult[0].geometry.location.lng();

                        this.App.Plugins.buildMap(latitude, longitude);

                    });

                }

            }

        },

        buildMap: function(lat, lng){

            //Build Map
            var myLatlng = new google.maps.LatLng(lat, lng);
            var mapOptions = {
                zoom: 17,
                center: myLatlng
            };
            map = new google.maps.Map(document.getElementById('gmap'), mapOptions);


            //Set Marker
            var marker = new google.maps.Marker({
                position: myLatlng,
                map: map,
                title: 'Somewhat',
                icon: '/path/to/image.png'
            });

            //Info Window
            var windowContent = $('._mapWindow').html();
            var infowindow = new google.maps.InfoWindow({content: windowContent});

            google.maps.event.addListener(marker, 'click', function() {
                infowindow.open(map,marker);
            });

        }