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SFEley/NEW Everyone Who Has Not Purchased.rb

Created July 6, 2016 18:20
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Old/New Purchase Segments Comparison - Store 3285
Raw
NEW Everyone in Springbot.rb
NEW Everyone in Springbot (3285)
Customers: 152125
Emails: 152084
{"top_five_product_ids"=>["55cbb15c69702d6e9aba5801"],
"month_to_date_sales"=>190779.46999999988,
"total_sales"=>5766874.679999924,
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{"revenue"=>35839.100000000006,
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{"revenue"=>51126.899999999994,
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"2013-10"=>
{"revenue"=>90723.17999999992,
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"2013-11"=>
{"revenue"=>110480.68999999954,
"orders"=>2900,
"average_order_value"=>38.09678965517225},
"2013-12"=>
{"revenue"=>93176.00999999957,
"orders"=>3288,
"average_order_value"=>28.338202554744395},
"2014-05"=>
{"revenue"=>91234.16999999977,
"orders"=>1016,
"average_order_value"=>89.7974114173226},
"2014-07"=>
{"revenue"=>171771.22000000018,
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{"revenue"=>420569.75000000116,
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{"revenue"=>257985.58999999939,
"orders"=>2037,
"average_order_value"=>126.64977417771202},
"2014-10"=>
{"revenue"=>316402.66999999975,
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{"revenue"=>298676.87000000017,
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"2014-12"=>
{"revenue"=>311135.38000000047,
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"average_order_value"=>117.10025592773823},
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{"revenue"=>273894.2399999999,
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{"revenue"=>273226.40999999986,
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"average_order_value"=>126.31826629680992},
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{"revenue"=>447349.68999999674,
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{"revenue"=>522672.1599999997,
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{"revenue"=>554752.3100000008,
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{"revenue"=>456652.7899999988,
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{"revenue"=>453500.85999999975,
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{"revenue"=>482947.73999999784,
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{"revenue"=>347631.54999999894,
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"2015-12"=>
{"revenue"=>345044.0299999988,
"orders"=>2986,
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"2016-01"=>
{"revenue"=>339077.2599999957,
"orders"=>3389,
"average_order_value"=>100.05230451460481},
"2016-02"=>
{"revenue"=>391866.0199999981,
"orders"=>3813,
"average_order_value"=>102.77105166535486},
"2016-03"=>
{"revenue"=>586659.6999999942,
"orders"=>4441,
"average_order_value"=>132.1008106282356},
"2016-04"=>
{"revenue"=>666868.2399999818,
"orders"=>5719,
"average_order_value"=>116.60574226263014},
"2016-05"=>
{"revenue"=>779045.4899999825,
"orders"=>6709,
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"2016-06"=>
{"revenue"=>700317.9699999854,
"orders"=>6431,
"average_order_value"=>108.89721194215292},
"2016-07"=>
{"revenue"=>190779.46999999988,
"orders"=>1758,
"average_order_value"=>108.52074516496012}},
"lifetime_sales"=>11377153.599999916,
"average_order_value"=>94.7251500745162,
"customer_lifetime_value"=>1065.6505802350366,
"average_annual_spend"=>213.1301160470073,
"unique_customer_count"=>61750,
"lifetime_orders"=>120107,
"top_referrers"=>
[{"revenue"=>8609689.89000058, "orders"=>119619, "name"=>""},
{"revenue"=>1377744.729999962, "orders"=>12439, "name"=>"www.google.com"},
{"revenue"=>1017425.6699999772, "orders"=>11475, "name"=>"www.paypal.com"},
{"revenue"=>263482.7799999998,
"orders"=>2145,
"name"=>"www.adamsforums.com"},
{"revenue"=>133132.60000000024, "orders"=>1027, "name"=>"www.bing.com"},
{"revenue"=>97465.57000000017,
"orders"=>901,
"name"=>"www.retailmenot.com"},
{"revenue"=>70480.46999999999, "orders"=>650, "name"=>"r.search.yahoo.com"},
{"revenue"=>48858.36, "orders"=>520, "name"=>"www.facebook.com"},
{"revenue"=>40538.080000000045, "orders"=>748, "name"=>"m.facebook.com"},
{"revenue"=>27124.970000000023,
"orders"=>296,
"name"=>"m.retailmenot.com"}]}
Raw
NEW Everyone Who Has Not Purchased.rb
NEW Everyone Who Has Not Purchased (3285)
Customers: 90344
Emails: 90335
{"top_five_product_ids"=>[],
"month_to_date_sales"=>0.0,
"total_sales"=>0.0,
"sales_by_month"=>{},
"lifetime_sales"=>0.0,
"average_order_value"=>0.0,
"customer_lifetime_value"=>0.0,
"average_annual_spend"=>0.0,
"unique_customer_count"=>0,
"lifetime_orders"=>0,
"top_referrers"=>[]}
Raw
NEW Everyone Who Purchased.rb
NEW Everyone Who Purchased (3285)
Customers: 61781
Emails: 61750
{"top_five_product_ids"=>["55cbb15c69702d6e9aba5801"],
"month_to_date_sales"=>190779.46999999988,
"total_sales"=>5766874.679999924,
"sales_by_month"=>
{"2013-03"=>
{:revenue=>71206.02999999993,
:orders=>3901,
:average_order_value=>18.253276083055606},
"2013-04"=>
{:revenue=>79810.71999999978,
:orders=>3905,
:average_order_value=>20.4380845070422},
"2013-05"=>
{:revenue=>79513.87999999952,
:orders=>3513,
:average_order_value=>22.634181611158418},
"2013-06"=>
{:revenue=>108303.72999999861,
:orders=>3357,
:average_order_value=>32.2620583854628},
"2013-07"=>
{:revenue=>67161.49999999999,
:orders=>3643,
:average_order_value=>18.435767224814708},
"2013-08"=>
{:revenue=>35839.100000000006,
:orders=>1895,
:average_order_value=>18.912453825857522},
"2013-09"=>
{:revenue=>51126.899999999994,
:orders=>2623,
:average_order_value=>19.491765154403353},
"2013-10"=>
{:revenue=>90723.17999999992,
:orders=>3078,
:average_order_value=>29.47471734892785},
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{:revenue=>110480.68999999954,
:orders=>2900,
:average_order_value=>38.09678965517225},
"2013-12"=>
{:revenue=>93176.00999999957,
:orders=>3288,
:average_order_value=>28.338202554744395},
"2014-05"=>
{:revenue=>91234.16999999977,
:orders=>1016,
:average_order_value=>89.7974114173226},
"2014-07"=>
{:revenue=>171771.22000000018,
:orders=>1218,
:average_order_value=>141.02727422003298},
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{:revenue=>420569.75000000116,
:orders=>3957,
:average_order_value=>106.28500126358382},
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:average_order_value=>119.35219539796294},
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{:revenue=>298676.87000000017,
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{:revenue=>311135.38000000047,
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:average_order_value=>117.10025592773823},
"2015-01"=>
{:revenue=>273894.2399999999,
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:average_order_value=>132.95836893203878},
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{:revenue=>273226.40999999986,
:orders=>2163,
:average_order_value=>126.31826629680992},
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:orders=>3460,
:average_order_value=>129.2918179190742},
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{:revenue=>522672.1599999997,
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"2015-05"=>
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"2015-11"=>
{:revenue=>483136.3499999915,
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:average_order_value=>117.23764862897148},
"2015-12"=>
{:revenue=>345044.0299999988,
:orders=>2986,
:average_order_value=>115.55392833221661},
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{:revenue=>339077.2599999957,
:orders=>3389,
:average_order_value=>100.05230451460481},
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{:revenue=>391866.0199999981,
:orders=>3813,
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{:revenue=>586659.6999999942,
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:average_order_value=>116.60574226263014},
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"lifetime_sales"=>11377153.599999916,
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"top_referrers"=>
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{"revenue"=>97465.57000000017,
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{"revenue"=>70480.46999999999, "orders"=>650, "name"=>"r.search.yahoo.com"},
{"revenue"=>48858.36, "orders"=>520, "name"=>"www.facebook.com"},
{"revenue"=>40538.080000000045, "orders"=>748, "name"=>"m.facebook.com"},
{"revenue"=>27124.970000000023,
"orders"=>296,
"name"=>"m.retailmenot.com"}]}
Raw
OLD Everyone in Springbot.rb
OLD Everyone in Springbot (3285)
Customers: 152125
Emails: 152084
{"unique_customer_count"=>61750,
"month_to_date_sales"=>190779.46999999988,
"top_referrers"=>
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{"revenue"=>1017425.6699999772, "orders"=>11475, "name"=>"www.paypal.com"},
{"revenue"=>263482.7799999998,
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{"revenue"=>133132.60000000024, "orders"=>1027, "name"=>"www.bing.com"},
{"revenue"=>97465.57000000017,
"orders"=>901,
"name"=>"www.retailmenot.com"},
{"revenue"=>70480.46999999999, "orders"=>650, "name"=>"r.search.yahoo.com"},
{"revenue"=>48858.36, "orders"=>520, "name"=>"www.facebook.com"},
{"revenue"=>40538.080000000045, "orders"=>748, "name"=>"m.facebook.com"},
{"revenue"=>27124.970000000023,
"orders"=>296,
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"average_annual_spend"=>213.14349249759493,
"total_sales"=>5767236.619999924,
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Raw
OLD Everyone Who Has Not Purchased.rb
OLD Everyone Who Has Not Purchased (3285)
Customers: 90397
Emails: 90388
{"unique_customer_count"=>54,
"month_to_date_sales"=>0,
"top_referrers"=>[],
"average_annual_spend"=>0,
"total_sales"=>0,
"sales_by_month"=>{},
"top_five_product_ids"=>[],
"lifetime_orders"=>0,
"lifetime_sales"=>0,
"average_order_value"=>0,
"customer_lifetime_value"=>0}
Raw
OLD Everyone Who Purchased.rb
OLD Everyone Who Purchased (3285)
Customers: 61728
Emails: 61697
{"unique_customer_count"=>61696,
"month_to_date_sales"=>190779.46999999988,
"top_referrers"=>
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{"revenue"=>1017425.6699999772, "orders"=>11475, "name"=>"www.paypal.com"},
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{"revenue"=>97465.57000000017,
"orders"=>901,
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{"revenue"=>70480.46999999999, "orders"=>650, "name"=>"r.search.yahoo.com"},
{"revenue"=>48858.36, "orders"=>520, "name"=>"www.facebook.com"},
{"revenue"=>40538.080000000045, "orders"=>748, "name"=>"m.facebook.com"},
{"revenue"=>27124.970000000023,
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"average_annual_spend"=>213.14349249759493,
"total_sales"=>5767236.619999924,
"sales_by_month"=>
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