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Last active July 6, 2018 12:08
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rtb.md

Workflow in the RTB marketplace

  1. End-user launches a mobile application or visits site, a request will be sent to the ad-exchange
  2. On the ad-eachange side this request will be futher passed to all the bidders who trade in that ad-exchange
  3. Those bidders get the information about device, application, user, ad template and etc, and they need to decide if they can place a bid for this particular request, and if so, how much to bid
  4. Once ad-exchange receives all the responses from bidders it will pick the winner

Win Ratio and Winning Price Estimations

To estimate the winning price in auction, there are in general two high level approaches

  • Machine learning based approach

  • Historical observation

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