Custom joda date format with Jackson serialization

CustomJodaFormat.java

import com.fasterxml.jackson.core.JsonProcessingException;

import com.fasterxml.jackson.databind.ObjectMapper;
import com.fasterxml.jackson.databind.module.SimpleModule;
import com.fasterxml.jackson.datatype.joda.JodaModule;
import com.fasterxml.jackson.datatype.joda.cfg.JacksonJodaDateFormat;
import com.fasterxml.jackson.datatype.joda.ser.LocalDateSerializer;

import org.joda.time.format.DateTimeFormat;
import org.joda.time.LocalDate;

public class CustomJodaFormat {

    public static void main(final String[] args) throws JsonProcessingException {

        SimpleModule customJodaModule = new SimpleModule();
        customJodaModule.addSerializer(LocalDate.class, 
                new LocalDateSerializer(new JacksonJodaDateFormat(DateTimeFormat.forPattern("dd.MM.yyyy")), 1));

        ObjectMapper om = new ObjectMapper();
        om.registerModule(new JodaModule());
        om.registerModule(customJodaModule);

        System.out.println(om.writerWithDefaultPrettyPrinter().writeValueAsString(new LocalDate(2020, 1, 16)));
    }
}

This gives "16.01.2020" as opposed to the standard format "2020-01-16" from simply

        ObjectMapper om = new ObjectMapper();
        om.registerModule(new JodaModule());
        om.disable(SerializationFeature.WRITE_DATES_AS_TIMESTAMPS);