Yes, this is absolutely a spam email. Worse than that, you've failed to at all in anyway make this a personal outreach to a candidate.
Honestly, I've lost track of how many times I've declined Amazon already. You treat staff who are essential to your business like crap, have huge and unjustified pay disparities between your lowest paid and highest paid staff, invade peoples privacy & sell that data to police, have shitty management practices that undervalue minorities, and a crappy interviewing process.
Ask yourself: given all that, why would I ever want to work at Amazon?
You're like the Boomer of tech companies.