See Apple's documentation: imageOrientation
typedef enum {
UIImageOrientationUp, // default orientation
UIImageOrientationDown, // 180 deg rotation
UIImageOrientationLeft, // 90 deg CCW
UIImageOrientationRight, // 90 deg CW
UIImageOrientationUpMirrored, // as above but image mirrored along other axis. horizontal flip
UIImageOrientationDownMirrored, // horizontal flip
UIImageOrientationLeftMirrored, // vertical flip
UIImageOrientationRightMirrored, // vertical flip
} UIImageOrientation;
This is the UPSide