A joint work between Quinn Norton and Alexandre Dulaunoy on how to interact with journalists. The presentation was given at OHM2013.
You've reached out, or they've reached out to you. It could be everything from a formal request to PR to someone who sat down beside you in a bar. It could be a 30 second breaking news piece, or a book 10 years in the making. Knowing a little bit about the media can make the whole exchange more fruitful and useful not only for you and the journalist, but a public that hasn't had a lot of good information about our world.