Genesis: Initialize prettyPhoto

functions.php

add_action( 'genesis_after', 'we_initialize_prettyphoto' );
/**
 * Initialize prettyPhoto
 * 
 */
function we_initialize_prettyphoto() {
	?>
	<script type="text/javascript" charset="utf-8">
	jQuery(document).ready(function($){
		$("a[rel^='prettyPhoto']").prettyPhoto({
			animation_speed: 'normal',
			social_tools: false,
			show_title: false
		});
	});
	</script>
	<?php
}