Requirement | IDFA | IDFV |
---|---|---|
User permission(ATT) needed | Yes | No |
Same ID in all Apps of same device | Yes | No |
Same ID in all Apps of vendor on same device | Yes | Yes |
Same ID on different devices | No | No |
Can be used for Ad Attribution | Yes | No |
Can be used for Ad Frequency Capping | Yes | No (under certain circumstances yes - see article) |
Can be used for Audience Targeting | Yes | Yes |
Last active
February 1, 2022 15:06
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