gistfile1.txt

msg = """ 📃Application report for {date}📃
    Events: {events}
    🧑DAU: {users}({to_users_day_ago:+.2%} to day ago, {to_users_week_ago:+.2%} to week ago)
    🧑DAU by platform: 
        📱IOS: {users_ios}({to_users_ios_day_ago:+.2%} to day ago, {to_users_ios_week_ago:+.2%} to week ago)
        📞Android: {users_and}({to_users_and_day_ago:+.2%} to day ago, {to_users_and_week_ago:+.2%} to week ago)
    👫DAU by gender: 
        🙎Male: {users_male}({to_users_male_day_ago:+.2%} to day ago, {to_users_male_week_ago:+.2%} to week ago)
        👰‍Female: {users_female}({to_users_female_day_ago:+.2%} to day ago, {to_users_female_week_ago:+.2%} to week ago)
    🧑New users: {new_users}({to_new_users_day_ago:+.2%} to day ago, {to_new_users_week_ago:+.2%} to week ago)
    🎬Source:
        🍋ads: {new_users_ads}({to_new_users_ads_day_ago:+.2%} to day ago, {to_new_users_ads_week_ago:+.2%} to week ago)
        🍓organic: {new_users_org}({to_new_users_org_day_ago:+.2%} to day ago, {to_new_users_org_week_ago:+.2%} to week ago)

    FEEDS:
    🧑DAU: {users_feed}({to_users_feed_day_ago:+.2%} to day ago, {to_users_feed_week_ago:+.2%} to week ago)
    👍Likes: {likes}({to_likes_day_ago:+.2%} to day ago, {to_likes_week_ago:+.2%} to week ago)
    👀Views: {views}({to_views_day_ago:+.2%} to day ago, {to_views_week_ago:+.2%} to week ago)
    🌈CTR: {ctr:+.2%}({to_ctr_day_ago:+.2%} to day ago, {to_ctr_week_ago:+.2%} to week ago)

    MESSENGER:
    🧑DAU: {users_msg}({to_users_msg_day_ago:+.2%} to day ago, {to_users_msg_week_ago:+.2%} to week ago)
    📨Messages: {msg} ({to_msg_day_ago:+.2%} to day ago, {to_msg_week_ago:+.2%} to week ago)
    🪪Messages per users: {mpu:.2}({to_mpu_day_ago:+.2%} to day ago, {to_mpu_week_ago:+.2%} to week ago)
    """