Makefile

me:
ifeq ($(USER), root)
        @echo "\c"
else
        @echo "make \c"
endif

a:
ifeq ($(USER), root)
        @echo "\c"
else
        @echo "it \c"
endif

sandwich:
ifeq ($(USER), root)
        @echo "                         ____"
        @echo "             .----------'    '-."
        @echo "            /  .      '     .   \\"
        @echo "           /        '    .      /|"
        @echo "          /      .             \ /"
        @echo "         /  ' .       .     .  || |"
        @echo "        /.___________    '    / //"
        @echo "        |._          '------'| /|"
        @echo "        '.............______.-' /"
        @echo "        |-.                  | /"
        @echo "        \`\"\"\"\"\"\"\"\"\"\"\"\"\"-.....-'"
else
        @echo "yourself"
endif

sandwich.txt

aaronpk@pk ~: make me a sandwich
make it yourself
aaronpk@pk ~: sudo make me a sandwich
                         ____
             .----------'    '-.
            /  .      '     .   \
           /        '    .      /|
          /      .             \ /
         /  ' .       .     .  || |
        /.___________    '    / //
        |._          '------'| /|
        '.............______.-' /
        |-.                  | /
        `"""""""""""""-.....-'
aaronpk@pk ~: