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Created November 28, 2019 18:55
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Email send to Google advertisers.md

Dear Google Ads Advertiser,

You're receiving this message to alert you to upcoming changes in your Google Ads account.

What's changing

Starting March 27, 2020, we will turn down support of App Attribution Partners and the App Conversion Tracking API for app conversion reporting and optimization in Google Ads Search, Display, Shopping, Video, and Hotel campaigns.

Starting June 28, 2019, these changes will go into effect for customers who are not already using either of these tracking methods in any of their accounts. Between July 1, 2019, and March 31, 2020, we will continue to provide best-effort support for existing customers.

What isn’t changing

These two measurement methods will continue to be supported for App campaigns and App campaigns for engagement without changes. These changes will also not impact your Google Ads attribution in App Attribution Partner reports.

Next steps

For app conversion reporting and optimization in Google Ads Search, Display, Shopping, Video, and Hotel campaigns, use Google Analytics for Firebase. With auto event setup and standardized data, Google Analytics for Firebase provides robust measurement, and our machine learning algorithms can further improve performance.

If you have any questions, please reach out to your account team or contact us at any time.

@aaustin
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aaustin commented Nov 28, 2019

Dear Advertiser,

You’re receiving this message because these updates will affect iOS App promotion campaigns in your Google Ads account (Customer ID: XXX-XXX-XXXX)

Using machine learning models to attribute conversions

Starting in July 2019, we’ll be changing the way we serve Ads and report conversions for your iOS App campaigns. This will help you reach more users on Google.com for these campaigns. Google users machine learning technology to help attribute installs and in-app actions to a Google.com ad interaction on a web browser. Note that some of these conversions will be modeled and that reporting for App ads served to iOS users on Google.com will be available only within Google Ads.

Next Steps

You will likely see an increase in conversions for these campaigns. We recommend that you monitor your conversions and adjust your bids to ensure that there are no unexpected changes in acquisition volume.

Have questions? Please contact us if you’d like help with your existing campaigns.

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