Why is the "<" character not being printed?

output

{"asset":{"key":"templates/404.liquid","public_url":null,"value":"\u003Cdiv id=\"404\" class=\"row\"\u003E\n  \u003Cdiv class=\"span12\"\u003E\n    \n    \u003Ch2\u003EPage not found\u003C/h2\u003E\n    \u003Cspan class=\"subtext\"\u003ESorry, we couldn't find this page.\u003C/span\u003E\n    \n  \u003C/div\u003E\n\u003C/div\u003E","created_at":"2013-12-30T01:51:44-05:00","updated_at":"2013-12-30T01:51:44-05:00","content_type":"text/x-liquid","size":171,"theme_id":5891557}}


div id="404" class="row"

  
div class="span12"

    
    
h2
Page not found
/h2

    
span class="subtext"
Sorry, we couldn't find this page.
/span

    
  
/div


/div

parser.rb

$stderr.puts response.body
body = JSON.parse(response.body)
$stderr.puts body["asset"]["value"]

Server response stringified json

{"asset":{"key":"templates/404.liquid","public_url":null,"value":"\u003Cdiv id=\"404\" class=\"row\"\u003E\n  \u003Cdiv class=\"span12\"\u003E\n    \n    \u003Ch2\u003EPage not found\u003C/h2\u003E\n    \u003Cspan class=\"subtext\"\u003ESorry, we couldn't find this page.\u003C/span\u003E\n    \n  \u003C/div\u003E\n\u003C/div\u003E","created_at":"2013-12-30T01:51:44-05:00","updated_at":"2013-12-30T01:51:44-05:00","content_type":"text/x-liquid","size":171,"theme_id":5891557}}