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<description>
<![CDATA[<p>Hit Publish is a digital marketing, online advertising and technology inspired podcast.</p>
<p>Our world is riddled with algorithms, long-standing business models have fallen by the wayside and new innovative brands are reaping the benefits of digital innovation. Hit Publish is a digital marketing, online advertising and technology inspired podcast sharing the stories of local (and not so local) brands navigating the digital landscape.</p>
<p>We talk openly about the significant influence digital advertising and the related technologies have on the way every industry goes to market. We’ll expose the reality of the UK’s daily digital consumption and explore and uncover little known secrets from behind the scenes of the industry.</p>
<p>For business owners, entrepreneurs, marketers, online advertisers and tech-heads. Hit Publish is a podcast dedicated to the heroic businesses navigating the ever changing digital landscape.</p>
<p>Each episode we play host to leaders in their field discussing their adoption of the latest digital trends and related technologies, addressing the total effects on the way we market businesses across all of our industries.</p>
<p>Occasionally, we’ll pay homage to the technology giants that dictate our online lives and the platforms they provide, reminding ourselves of the self-inflicted and inevitable misuse of personal data.</p>
<p><b>Hit Publish</b> – <a href="https://hitpublish.digital/" target="_blank">https://hitpublish.digital/</a></p>
<p><b>Nous Digital</b> – <a href="https://nousdigital.co.uk/" target="_blank">https://nousdigital.co.uk/</a></p>
<p><b>Nettl</b> – <a href="https://www.absolutecreativemarketing.co.uk/" target="_blank">https://nettl.com/</a></p>
<p><b>UK:DRIC</b> – <a href="https://www.ukdric.org/" target="_blank">https://www.ukdric.org/</a></p>]]>
</description>
<itunes:subtitle>A digital marketing, online advertising and technology inspired podcast.</itunes:subtitle>
<title>Hit Publish</title>

<copyright>2019 Hit Publish</copyright>
<itunes:author>Nous Digital</itunes:author>
<itunes:category text="News">
    <itunes:category text="Tech News" />
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<itunes:category text="News">
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<itunes:category text="Business">
    <itunes:category text="Marketing" />
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<itunes:category text="Business">
    <itunes:category text="Entrepreneurship" />
  </itunes:category>
<itunes:category text="Business">
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<itunes:category text="Technology">
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  <itunes:name>Nous Digital</itunes:name>
  <itunes:email>headsup@nousdigital.co.uk</itunes:email>
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<link>https://hitpublish.digital/</link>
<link>https://pod.co/hit-publish</link>
        <item>
  <description>
<![CDATA[<p><b>ON THIS EPISODE OF HIT PUBLISH</b></p>
<p>As the title suggests, this one is a little off subject, but certainly worth a listen. As well as playing host to the Hit Publish podcast the UK Digital Retail Innovation Centre (aka the UK:DRIC) is a hub for digital innovation, based in the heart of Gloucester. UK:DRIC manager Emily Knight and Jason Smith head of Marketing Gloucester unpacked for us the purpose behind UK:DRIC and shared success stories from companies working with the UK:DRIC.</p>
<p>As well as being an advocate of technology (providing it has a purpose and a benefit) the UK:DRIC is about supporting and promoting the high street. Emily &amp; Jason outline some of the developments being made to help the high street keep up with technological change and also the case was made and evidence provided for Gloucester as a proven path-finding City of tech innovation.</p>
<p>All in all a fascinating episode, if not entirely digital marketing or algorithm obsessed, this one is well worth a listen.</p>
<p>HIT PUBLISH – <a href="https://hitpublish.digital/" target="_blank">https://hitpublish.digital/</a></p>]]>
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  <itunes:title>A Little Off Subject | Emily &amp; Jason – UK:DRIC</itunes:title>
  <title>A Little Off Subject | Emily &amp; Jason – UK:DRIC</title>

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  <itunes:duration>00:59:02</itunes:duration>
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  <itunes:author>Nous Digital</itunes:author>
    <itunes:episode>4</itunes:episode>
        <itunes:season>1</itunes:season>
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    <link>https://pod.co/hit-publish/a-little-off-subject-emily-jason-uk-dric</link>
  <pubDate>Wed, 25 Sep 2019 01:02:56 +0000</pubDate>
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<![CDATA[<p><b>ON THIS EPISODE OF HIT PUBLISH</b></p>
<p>We spoke with Polly Barnfield (OBE) from Maybe* Tech, a new social listening tool that helps brands benchmark and improve their social media performance and uniquely compare results against brand competitors.</p>
<p>We spoke to Polly about the challenges facing the high street retail environment, and how this can be affected by and effective social media use. We looked at the future of the high street and how good and bad brands are using social effectively to engage and drive footfall.</p>
<p>Polly sits on the Future High Street Taskforce, which is handy. ;o)</p>
<p>We discussed the UK wide Digital Index – an index that ranks towns and city’s against each other, and also of those contributing social voices within each town and city that are effecting this, in terms of their reach, output and amplification.</p>
<p><b>HIT PUBLISH</b> – <a href="https://hitpublish.digital/" target="_blank">https://hitpublish.digital/</a></p>]]>
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  <itunes:title>Polly Barnfield OBE – Maybe*</itunes:title>
  <title>Polly Barnfield OBE – Maybe*</title>

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  <itunes:duration>00:27:12</itunes:duration>
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  <itunes:author>Nous Digital</itunes:author>
    <itunes:episode>3</itunes:episode>
        <itunes:season>1</itunes:season>
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    <link>https://pod.co/hit-publish/polly-barnfield-obe-maybe</link>
  <pubDate>Mon, 16 Sep 2019 00:00:00 +0000</pubDate>
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<![CDATA[<p><b>ON THIS EPISODE OF HIT PUBLISH</b></p>
<p>“What’s the ROI of Social Media?!” Georgie Davies, Instagram fiend, enemy of all things coffee and an expert in organic social media joins us in this episode.</p>
<p>Georgie is the brains behind Simply Social UK – experts in Organic Social Media and Community Management across various Social Media Platforms, they’re probably handling some of your favourite accounts.</p>
<p>We asked Georgie if there was any point in organic social due to the decline in natural reach and relatively low-cost of paid social media.</p>
<p>Her answer warmed our cold dead hearts, and actually, made a whole lot of sense.</p>
<p>Georgie also gave us her top 3 tips for growing your social channels fast – her favourite tools to use and metrics to measure and also shed light into her role working ‘outside’ the brand.</p>
<p><b>HIT PUBLISH</b> – <a href="https://hitpublish.digital/" target="_blank">https://hitpublish.digital/</a></p>]]>
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  <itunes:title>Georgie Davies – Simply Social</itunes:title>
  <title>Georgie Davies – Simply Social</title>

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  <itunes:duration>00:52:24</itunes:duration>
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  <itunes:author>Nous Digital</itunes:author>
    <itunes:episode>2</itunes:episode>
        <itunes:season>1</itunes:season>
    <itunes:episodeType>full</itunes:episodeType>
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    <link>https://pod.co/hit-publish/georgie-davies-simply-social</link>
  <pubDate>Mon, 09 Sep 2019 00:00:00 +0000</pubDate>
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  <description>
<![CDATA[<p><b>ON THIS EPISODE OF HIT PUBLISH</b></p>
<p>We sat down with Rich Leigh of Radioactive PR and the newly formed Radioactive Talent. Founded in 2014 Radioactive is a full service PR agency leading on and offline campaigns for household names and brands across the UK.</p>
<p>We spoke with Rich about how the PR world has changed dramatically over recent years and how his agency has responded to that. We asked the million dollar question of how ROI (return on investment) can be measured in PR and should the likes of Facebook and Twitter be considered as 'publishers'.</p>
<p><b>HIT PUBLISH</b> – <a href="https://hitpublish.digital/" target="_blank">https://hitpublish.digital/</a></p>]]>
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  <itunes:title>Rich Leigh - Radioactive PR</itunes:title>
  <title>Rich Leigh - Radioactive PR</title>

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  <itunes:duration>01:01:17</itunes:duration>
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  <itunes:author>Nous Digital</itunes:author>
    <itunes:episode>1</itunes:episode>
        <itunes:season>1</itunes:season>
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    <link>https://pod.co/hit-publish/rich-leigh-radioactive-pr</link>
  <pubDate>Tue, 27 Aug 2019 00:00:00 +0000</pubDate>
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