MVC

Index.cshtml

@model Product

<h1>@Model.Name</h1>

Product.cs

public class Product 
{
   public string Name { get; set; }
}

ProductController.cs

public class ProductController : Controller
{
    public ActionResult Index()
    {
        var product = new Product();
        product.Name = "A product";
        return View("Index", product);
    }
}