adeleinr/gist:fe8728939664b9ff528c2f7952491145

## gistfile1.txt
Working backwards
=================

Used Amazon among others, before creating a new feature or product create a press release for it. Iterate until it is well "Adopted" by the internal team.

Heading: Name the product in a way the reader (i.e., your target customers) will understand.

Subheading: Describe who the market for the product is and what benefit they get. One sentence only underneath the title.

Summary: Give a summary of the product and the benefit. Assume the reader will not read anything else so make this paragraph good.

Problem: Describe the problem your product solves.

Solution: Describe how your product elegantly solves the problem.

Quote from You: A quote from a spokesperson in your company.

How to Get Started: Describe how easy it is to get started.

Customer Quote: Provide a quote from a hypothetical customer that describes how they experienced the benefit.

Closing and Call to Action: Wrap it up and give pointers where the reader should go next.

Part of keeping it simple means writing for mainstream customers, a technique McAllister calls "Oprah-speak." "Imagine you're sitting on Oprah's couch and have just explained the product to her, and then you listen as she explains it to her audience," he writes. "That's 'Oprah-speak,' not 'geek-speak.'"
	Working backwards
	=================

	Used Amazon among others, before creating a new feature or product create a press release for it. Iterate until it is well "Adopted" by the internal team.

	Heading: Name the product in a way the reader (i.e., your target customers) will understand.

	Subheading: Describe who the market for the product is and what benefit they get. One sentence only underneath the title.

	Summary: Give a summary of the product and the benefit. Assume the reader will not read anything else so make this paragraph good.

	Problem: Describe the problem your product solves.

	Solution: Describe how your product elegantly solves the problem.

	Quote from You: A quote from a spokesperson in your company.

	How to Get Started: Describe how easy it is to get started.

	Customer Quote: Provide a quote from a hypothetical customer that describes how they experienced the benefit.

	Closing and Call to Action: Wrap it up and give pointers where the reader should go next.

	Part of keeping it simple means writing for mainstream customers, a technique McAllister calls "Oprah-speak." "Imagine you're sitting on Oprah's couch and have just explained the product to her, and then you listen as she explains it to her audience," he writes. "That's 'Oprah-speak,' not 'geek-speak.'"