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Hi, everyone. I've been putting in a lot of work on this over the last few weeks and i'm currently underemployed! If you'd like to hire me to do CMS-based work (i focus on Craft and ExpressionEngine but i do some WordPress work as well), please reach out! Alternatively, if you'd like to chip in toward bills & groceries, that's a big help right now!
- The WordPress Foundation is the nonprofit which manages the WordPress code and ecosystem. Until this blowup started, it was widely believed to maintain the wordpress.org website (the domain, however, is owned by Matt Mullenweg rather than by the Foundation), which acts as the central repository for all updates, themes, and plugins, as well as managing the WordPress documentation and maintaining a large discussion forum for WordPress devs and users. The Foundation is administered by a board of three people, one of whom is Matt Mullenweg.
- WordPress.org is the above-mentioned plugin/theme/update repository, which turns out to be owned by Mullenweg directly rather than by the Foundation, and he is in full control of it. Until all of this started, most people in the WordPress community (including longtime developers and agency partners) were under the mistaken impression that the .org site was administered by the Foundation.
- Automattic is the for-profit arm of WordPress, which maintains the wordpress.com web host as well as offering a number of other free and paid addons to WordPress. Matt Mullenweg is the CEO and a member of the Board of Directors, and controls a majority of voting shares in the organization.
- WP Engine is a company which offers managed hosting for WordPress sites. They are a major player in the WP hosting space. It is important to note that the phrase "managed hosting" specifically implies a high level of control by the hosting company over the software and infrastructure; managed hosting services are geared toward less-technical clients and clients who want to offload server administration stuff. People who are purchasing managed hosting, as opposed to unmanaged hosting, are specifically buying the higher level of control by the hosting provider, because it means fewer hassles for them.
- TechCrunch has solid reporting on the initial events: Mullenweg's initial blog post, his WordCamp keynote, his second blog post, and WP Engine's C&D letter. The blog posts are posted to the wordpress.org blog, not to Automattic's blog.
- WP Engine's letter alleges, among other things, that Mullenweg demanded money from WP Engine ostensibly as a licensing fee for the WordPress trademark, but in actuality to refrain from disparaging and defaming them on stage and in blog posts.
- Not alleged in the letter, but reported by attendees to WordCamp, is that Mullenweg engaged in a verbal altercation with WP Engine employees working the WP Engine booth at the show, which included Mullenweg threatening to physically dismantle their booth in the middle of the show. (I can't find my link to this right now, i'll look for it later.)
- Automattic sends a C&D letter of its own to WP Engine, demanding that they stop misusing the WordPress trademark. (Note that the WordPress Foundation is the trademark owner, and Automattic is the sole commercial licensee.) The exhibits are a separate document here.
- Prompted by Mullenweg's multiple blog posts, which get automatically propagated to every WordPress user with the "News Feed" widget on their admin dashboard (which is most WordPress users, as very few actually modify their dashboard), WP Engine disables the "News Feed" dashboard widget for all its customers. (Note that just as with disabling revisions, this is a simple config change, supported by WordPress; it does not involve modifying any code or otherwise "chopping up" WordPress installs.)
- A day after Automattic sends the C&D, the wordpress.org domain (again, maintained by the WordPress Foundation), blocks WP Engine (and thence all of their customers) from accessing the plugin/theme/update repository. This means that none of WP Engine's customers can automatically install plugins or themes, update plugins or themes, or update WordPress itself, including vital security patches. Additionally, all WP Engine user accounts are reportedly banned from the wordpress.org site, meaning they cannot post to the forum or update the plugins which they maintain as an organization. (Need to find the link on this one too.)
- Mullenweg posts about this decision, again to the wordpress.org blog, and includes the following statement: "What I will tell you is that, pending their legal claims and litigation against WordPress.org, WP Engine no longer has free access to WordPress.org’s resources."
- Note, here, that WP Engine's C&D was sent to Automattic, which runs wordpress.com, and at no point has WP Engine made any legal claims whatsoever against wordpress.org or the WordPress Foundation.
- Meanwhile, Pressable (another web hosting company also wholly owned by Automattic), posts a special offer for WP Engine users, offering to buy out their contracts and migrate them for free. (The above is an archival link; at the time of writing, the offer is live and linked here.)
- Mullenweg has also spent the last several days Posting Through It on Reddit (link goes to his user page, which should make all comments visible). (Note that many of these comments were posted significantly after his receipt of the C&D letter from WP Engine.)
- Mullenweg is reportedly also privately exhorting Automattic employees to make supportive posts on their own blogs and social media. There may or may not be an implication that they will be retaliated against if they choose not to do so; reports vary.
- Link to full docket for anyone who wants to follow developments on the lawsuit
- A roundup of plugins affected by Mullenweg's actions
- Michael Tsai is maintaining a roundup that focuses on quotes and reactions from involved players and community members
- Another roundup/timeline that includes some history
- Another roundup at The Mattrix Derailed which focuses on quotes and reactions from community members
- Another roundup, mostly longer-form blog reactions to events, is at mullenweg.wtf
- Yet another timeline over here, with some older events to show community concerns occurring even before this particular conflict started
- And yet another timeline of the feud
- Another site, Matt is not WP, aiming to cover the feud and affected contributors/plugins
- Joe Youngblood has yet another timeline
- Mullenweg uses the .org blog to post WP Engine Reprieve, stating that they are re-enabling WP Engine's access to the central repository, but only through 30 September (specifically "until October 1, UTC 00:00"), giving WP Engine all of two and a half business days to spin up working mirrors.
- At least two WordPress Core contributors report that their access to the Make Wordpress team was disabled after they criticized Mullenweg on the team's private Slack
- The Verge posts an explainer article
- Josh Collinsworth posts a call to fire Mullenweg which also contains an excellent and comprehensive roundup of events so far
- On Hacker News, Mullenweg confirms that he plans to continue serving as CEO of Automattic as well as Director of the Foundation and owner/operator of wordpress.org and states that he does not plan to undo the hard-coded dependency on the wordpress.org repositories within the WordPress software
- Mullenweg gives a live interview
- Mullenweg, on his personal blog, challenges Lee Wittlinger, president of the WP Engine Board of Directors, to a public debate
- WP Engine updates several of their pages to modify their use of 'WordPress' and 'WooCommerce'. The changes are in most cases fairly minor and clearly intended to reinforce their claim that their use is nominative and fair. ( before | after )
- Mullenweg confirms on Twitter that he, not the WordPress Foundation, is the sole owner of the wordpress.org domain and in sole control of all of the repositories and critical infrastructure which rely on it.
- LWN has another nice recap
- Mullenweg says in an interview that the 8% deal is "no longer on the table" and threatens a hostile takeover of WP Engine
- The CEO of CloudFlare offers (via Twitter) to donate all resources required to continue hosting the wordpress.org repositories
- Richard Best (who is a lawyer, but not a trademark/IP lawyer) weighs in on some of the legal considerations
- Automattic publishes what they purport to be the term sheet they offered WP Engine on 20 September 2024 for use of the trademarks, alongside a blog post purported to be the timeline of events (Editor's note: I say "purported to be" because at least one of the terms in the term sheet, related to affiliate codes, doesn't seem to be related to anything that actually happened in the real world and was, as far as i can tell, "discovered" by Matt as an issue several days after 20 September)
- On Twitter, Mullenweg is directly asking WP Engine's big clients to switch hosts
- Several people including former Automattic employee Kellie Peterson (note her name, it'll come up again) post on X that Automattic is offering buyout packages to employees who are not "aligned with the CEO's vision" (link is to a Reddit roundup with comments)
- Kellie Peterson (see above) posts on Medium that Mullenweg has threatened her with legal action for her Twitter posts
- The Executive Director of WordPress, Josepha Haden Chomphosy, has left Automattic. (The Tweet she is quoting has since been deleted and I can't find an archive.)
- WP Engine formally files suit against Automattic, Inc. and Matt Mullenweg
- Mullenweg continues his devotion to Posting Through It on the Hacker News item about the lawsuit, to the point where actual lawyers in the thread are begging him to shut up
- Automattic puts up a blog post about the trademark situation
- The Register has an article about the conflict, in which Bruce Perens (one of the big names in defining Open Source) is quoted
- Automattic releases a blog post in response to the lawsuit and announces that they have hired famous scumbag Neal Katyal
- Mullenweg confirms, on his own blog, that 159 Automattic employees took his buyout offer
- In an interview with The Verge, Mullenweg makes clear that he is in control of WordPress, and has no plans for that to change
- Mullenweg comments on Reddit (on a now-deleted post, but the comment is still visible) that he believes WP Engine has hired a "dark PR firm"
- Lawyer Mike Dunford has a weekly Twitch stream called the Litigation Disaster Tour Hour; his last two shows have focused on this conflict. The VODs are now archivally available on YouTube.
- Jeffrey Zeldman, one of the grandfathers of the Web as we know it today, wrote a post about staying at Automattic
- Automattic's Twitter account discloses that there is an unpatched vulnerability (link is to an archived version) in the version of ACF on the wordpress.org repository (which, again, WP Engine staff cannot currently update because Mullenweg has unilaterally blocked WP Engine staff from accessing .org). Automattic asserts that they have informed WP Engine about the issue.
Note: This sort of announcement is not standard practice in infosec; there is no reason for this class of disclosure ("there is an issue but we are not saying what it is") except to create a climate of uncertainty about safety.- A few hours prior to Automattic's irresponsible disclosure, Mullenweg asked on his personal Twitter, "What are the best alternatives to Advanced Custom Fields…?" He asserted that "millions of sites" will be switching to other options in the coming weeks.
- PatchStack, a WordPress infosec agency, reports on Twitter that they are aware of the vulnerability and it is low-severity, which fuels further speculation by WordPress community members (on Reddit, Twitter, and probably elsewhere) that it was announced this way merely to harm WP Engine's business.
- One of Mullenweg's employees states on Reddit that a security patch will be pushed to the .org repository "even if I have to apply the patch myself"; John Blackbourn, a member of the WordPress Core Security Team, also says "I am going to work my damned hardest to ensure that the fix gets shipped to dotorg"
- A few hours later, Automattic removed their Twitter post
- The story hits the mainstream press as CNBC publishes an article about it. The article is pretty lopsided towards Mullenweg's perspective (one of their primary sources has undisclosed connections to Mullenweg's businesses), but contains a decent overview of events so far.
- Mullenweg reportedly joins a Slack for ex-Automattic employees and immediately attempts to assert control in the guise of "helping".
- Jason Bahl, the creator of important WordPress plugin WPGraphQL, announces that he is moving from WP Engine to Automattic. (WPGraphQL is a plugin whose development WP Engine has sponsored for the last several years). The language of the announcement makes fairly clear that he was poached directly by Mullenweg.
- Mullenweg tweets about WPE and WPGraphQL, calling it "another case of them confusing everyone with their marketing".
- WP Engine announces that they have patched the ACF vulnerability and the WordPress security team has patched the plugin on the .org repository
- A checkbox has been added to the wordpress.org login screen requiring users to affirm that they are "not affiliated with WP Engine in any way, financially or otherwise". 404 Media and WP Tavern have details.
- Major contributors and community figures continue to get banned from the Slack and blocked by the WordPress official Twitter account (more tk)
- Another mainstream press article in Slate: The Pettiest Drama in the Tech World Is Taking Place at … WordPress?
- Now in order to get a WordCamp ticket you have to log in (and therefore check the checkbox)
- WordPress.org takes over the ACF Plugin from the .org repository, rebranding it as "Secure Custom Fields" but retaining the plugin's namespace, reviews, and ratings
- Someone has done a full analysis of the code changes involved
- The Verge covers the story
- So does TechCrunch
- ACF (owned by WP Engine) makes a statement on their blog
- An Automattic employee weighs in
- Ben Werdmuller has a clear explanation of why this is such a big deal
- WPE has been removed from sponsorship of an upcoming WordCamp without prior consultation with the organizers of that event
- The official WordPress Accessibility Team has suspended all meetings because the team leads cannot log into wordpress.org due to the login checkbox
- Longtime core contributor Scott Clark is ceasing all core contribution including work on the long-awaited core Fields API due to Mullenweg's actions
- Company Very Good Plugins sends Automattic a C&D letter requesting the removal of their WP Fusion plugin from the .com repository (which is a copy of the .org repository, but is used to upsell people on the paid WordPress hosting plans). VGP has a registered trademark for "WP Fusion".
- Lawyer Richard Best weighs in on ACF trademark/fork issues
- The Open Source Security podcast does an episode on What's Wrong with Wordpress, covering the ACF takeover as a supply-chain attack
- DHH post [more tk]
- It is not directly related to WordPress or Automattic, but two ongoing lawsuits against Mullenweg, his mother, and his VC firm Audrey Capital have surfaced alleging fraud, mistreatment of employees, creation of a hostile workplace environment, sexual harassment, and wage theft, among other things. News of the lawsuits has filtered into the WordPress community and is actively being discussed.
- Full docket of the Westmoreland lawsuit
- Full docket of the Attayeb lawsuit
- Matt response post [more tk]
- Matt responds to DHH, then deletes, then reposts [more tk]
- Internal Automattic comms related to trademark enforcement plans are leaked to TechCrunch
- Fast Company covers the ongoing conflict
- The Register has more details about WPE being banned from WordPress events: WPE employees have also been told by the Foundation that they cannot volunteer at or speak at any officially-sponsored WordPress event
- Dave Winer, one of the internet's preëminent Cranky Old Men, weighs in on Mullenweg's side
- An opinion piece at Computerworld about the conflict
- Bullenweg has information about a new short-term "alignment" (buyout) offer, which was apparently specifically targeted at a particular leaker. (No word yet on how many others took it.) Notably, the offer was posted only in the internal Slack, and included the following sentence: "We will try to keep this quiet, so it won’t be used against us, but I still wanted to give Automatticians another window."
- LWN has a good article about the impact of the conflict on the WordPress community
- 404 Media reports on ongoing chaos at Automattic including the new buyout offer.
The Verge also has the story
So does TechCrunch. - The WordPress blog posts a promotion to entice customers away from WPEngine; currently five hosts are listed as offering discounts. Three of those hosts are owned by Automattic, and one (BlueHost) is owned by Newfold, which is invested in Automattic and pays them for a trademark license. Only one (Dreamhost) seems to be independent.
- The WordPress Foundation announces a $100K donation to the Internet Archive.
- WP Engine files a motion for a preliminary injunction seeking a restoration of "the status quo as it existed prior to September 20, 2024". There are many exhibits and several supporting declarations available on CourtListener.
The Verge also covers the story. - The WordPress Foundation posts meeting minutes from their 17 October meeting. This is the first time they have ever publicly posted meeting minutes.
- The WordPress Code of Conduct is suddenly modified to prohibit the sharing of private communications, with no clear language about what constitutes "private" nor about the scope of the restriction.
- Blog AntiMattic is reporting (based on leaked Slack conversations) that Mullenweg is planning to poach WPE employees and also failing to immediately honor the new 9-month buyout offer for some employees, suggesting that "I’ll work on an official statement. Probably after we do the hiring offer for WPE employees." and "That may be awkward for someone who DM’d and will have a later last day (could be next year, even), but my priority is people staying, not people leaving." (Archived link here in case legal threats force the blog author to remove this.)
- Very late last night, WP Engine filed an administrative motion seeking to shorten the timeline for emergency relief, citing the "capricious and unhinged actions of Defendants" as necessitating a seriously expedited timeline.
- Very Good Plugins posts that Automattic responded to their C&D from 12 October. They took down the plugin from wordpress.com, but they expressly state in their reply that this was a courtesy, and that "Automattic disagrees with your assertions that it has infringed the intellectual property rights of Very Good Plugins, LLC. The listing uses the WPFUSION trademark solely and only to the extent necessary to identify the genuine WPFUSION plugin, which constitutes nominative fair use under applicable law." (Alert readers may note the irony here.)
- The precise date is unknown, but sometime in the last two weeks the WordPress official development/community Slack was upgraded from Pro to Business+, as spotted by Kellie Peterson. This is notable for a few reasons:
- It represents a significant price increase (which is, per the WordPress.org blog, being completely donated by Salesforce
- Unlike the Pro plan, the Business+ plan allows administrators to export private messages as well as public messages
- The Business+ plan allows the use of SSO
- Lawyer Richard Best argues on his blog that the infamous checkbox may violate the GDPR
- Mullenweg writes an overwrought blog post alleging that WPE is violating his First Amendment rights (archived version here, in case he deletes or edits it)
- As reported on Reddit, the WordPress official Slack now enforces SSO using a wordpress.org account. This means anyone who does not have a .org account (or whose account has been disabled, or who cannot sign in because of the new loyalty checkbox) is now completely barred from using the development Slack as well. Mullenweg, in a post on the Slack, blames this on WPE's lawyers.
- The parties to the lawsuit stipulate jointly that the court should allow the defendants (Automattic & Mullenweg) until 30 October to file their opposition to the motion for preliminary injunction.
- Wordpress' lawyers filed their opposition to the administrative motion. Notably, their opposition asserts quite firmly that .org is Mullenweg's personal website and that he has incurred no obligations to allow anyone to do anything with it whatsoever.
"WordPress.org is not WordPress. WordPress.org is not Automattic or the WordPress Foundation, and is not controlled by either. To the contrary, as Plaintiff itself acknowledges, WordPress.org is Mr. Mullenweg’s responsibility." - The official WordPress Twitter account takes some late-night digs at WP Engine; it seems likely that Mullenweg himself is the one using the account.
- The Court grants WPE's administrative motion and orders the following:
- Defendants have until Wednesday, 30 October to file their response/opposition
- Plaintiff has until Monday, 4 November to file their reply
- The hearing on the motion for preliminary injunction is set for Tuesday, 26 November
- Kellie Peterson reports on Twitter that she has been told that Mullenweg tried to hire Kendrick Lamar to write a diss track about WPE. It was apparently revealed at an internal town-hall meeting and told to her by an anonymous source who was at the town-hall.
- TechCrunch announces that Mullenweg will be on stage at the TechCrunch Disrupt event (the comments are spicy already!)
- Attorney Mike Dunford does a Twitch stream on the motion for preliminary injunction
- WP Engine releases a timeline of events focused on how they have been ensuring safety & continuity for their customers
- The BBC covers the feud
- The Automattic social media team is reportedly asking WordCamp organizers (who are volunteers, independent of both Automattic and the Foundation) to turn over their social media accounts
- Another timeline of events, Bullenweg, has been taken down following legal threats by Matt Mullenweg. The content is still available, for now, in the GitHub repository
- Emails have surfaced related to Automattic's assertion of control over WordCamp social media accounts. They also demanded that WordCamp Sydney delete several tweets about WPE.
- Morten Rand-Hendricksen offers a personal anecdote about how Mullenweg has personally exerted control over WordCamp events as far back as 2011
- The Register picks up the story about WordCamp organizers being required to share social media credentials
- Bullenweg updates again; the current front page (archived version) is a quote from the ongoing Westmoreland lawsuit against Mullenweg, his mother, and Audrey Capital
- In a discussion on Reddit, the founder/organizer of WordCamp Asia states that he expects the new registration requirements to have an impact on attendance. (Purchasing WordCamp tickets now requires registering and logging into a wordpress.org account, including ticking the now-infamous checkbox.)
- The developers of the Paid Memberships Pro plugin, who removed their listing from wordpress.org last week, have put up a blog post claiming that Mullenweg threatened to "take over your listing and make it a community plugin like we did to ACF" after they requested the takedown. Prominent WordPress news outlet The Repository confirms that they have seen screenshots of the conversation.
- Longtime Core contributor and community organizer Chris Wiegman blogs about leaving WordPress and says that Mullenweg and Automattic have been toxic for some time.
The utter hypocrisy of Matt Mullenweg’s actions isn’t really unsurprising to anyone who has watched Automattic for the last decade or more but it is my final straw. Yes, I should’ve left earlier when I saw friends hurt. Somehow I guess I always thought my actions would somehow help the situation. It was a naive position, I now realize.
- The Repository (mentioned above) has the full story about Paid Memberships Pro and the threatened takeover
The bullenweg.com domain no longer resolves; investigation indicates that the registrar (Porkbun) has suspended it. There is speculation that Mullenweg threatened Porkbun with legal action, as the content does not seem to be in violation of any of Porkbun's Terms of Service.
CORRECTION, 3 November 2024: The purported owner of the bullenweg.com domain has spoken up in defense of Porkbun, asserting that the domain hold/deletion was initiated by the owner, not by Porkbun
- Mullenweg appears at TechCrunch Disrupt; the full video is here. He doesn't say much of anything new, and he evades pretty much all of the non-softball questions, but there are two notable statements: he repeats his claim that WPE's deployed version of WordPress is internally modified, and he also notes that Blackrock marked their investment in his Automattic down by 50% since 2021. TechCrunch also has a short written recap.
- The Defendants have filed several documents with the court:
- Defense's Motion to Dismiss (with Proposed Order)
- Defendants' Motion to Strike certain of WPE's complaints (with Proposed Order) (this is an Anti-SLAPP motion)
- Mullenweg's Declaration in Support of the Motion to Dismiss and the Motion to Strike
- A Request for Judicial Notice of some blog posts
- Defense Opposition/Response to Motion for Preliminary Injunction
- Barry Abrahamson's Declaration in Support
- Jiaxing (Kyle) Xu's Declaration in Support
- The official WordPress Twitter account is extremely hostile to the AspirePress project in the middle of the night, calling their repository and governance work "masturbatory". The tweets were subsequently deleted; the above link goes to Kellie Peterson's screenshots. (The tweets were almost certainly authored by Mullenweg himself.) Both tweets are also available at archive.today.
- Sarah Savage, who runs the AspirePress project, blogs about her response to these tweets.
- The head of Customer Success at WooCommerce (an Automattic-owned company) is reportedly cold-emailing WP Engine customers offering a buyout if they move to Pressable. A (redacted) screenshot of one such email is here. (This was also previously mentioned in Jason Teichman's Declaration in Support of WPE's Motion for Preliminary Injunction.)
- The Verge writes up the latest, including the Motion to Dismiss
- The website Plugin Vulnerabilities catches an interesting detail: the language related to hosting forked premium plugins on wordpress.org has been modified, starting on the same day that the ACF takeover happened.
- CIO Magazine has an article discussing what CIOs and management professionals in general should do about WordPress, and what the WordPress feud means for the stability of FOSS software in general. (The article includes new statements by Mullenweg; it is somewhat biased toward his side of the feud, but still worth reading.)
- Mullenweg posts a misunderstanding of how the GPL works on his personal blog, referencing his interview with popular YouTuber Theo. The post is probably related to Automattic's lawsuit against Festinger Vault; FV made a statement last week referencing the same video interview.
Note: The FV lawsuit is not directly related to Mullenweg's feud with WPE, but it may be relevant context. - Longtime WordPress developer, organizer and contributor Duane Storey pens a blog post entitled WordPress Is On Dangerous Ground
- Late Friday night, Automattic's lawyers filed an Administrative Motion to Shorten Time, requesting (among other things) that their Motion to Dismiss be heard at the same time as WPE's Motion for Preliminary Injunction. Lawyer Mike Dunford has a thread about the motion on Bluesky. Dunford also points out that the motion is overlength.
- Automattic publishes a blog post entitled Defending Open Source: Protecting the Future of WordPress, which rehashes the feud with WPE and is, of course, very biased toward Automattic.
- WPE files their Reply to Mullenweg/Automattic's Opposition to their Motion for Preliminary Injunction on 4 November just before midnight. The main document is here.
- There are also three Declarations in Support:
- Sara Jenkins (a lawyer at Quinn Emmanuel).
Jenkins has several exhibits embedded in her declaration. - Ramadass Prabhakar (CTO and Senior VP at WP Engine).
Prabhakar's exhibits are separate and nobody has bought them on PACER yet, but i think they are all just screenshots. - Olga Slobodyanyuk (a lawyer at Quinn Emmanuel).
Slobodyanyuk's exhibits are available and notable: complete video copies and transcripts are now submitted into evidence from Mullenweg's YouTube interview with Theo T.3.GG (transcript) and his interview with Connie Loizos at TechCrunch Disrupt (transcript).
- Sara Jenkins (a lawyer at Quinn Emmanuel).
- There are also three Declarations in Support:
- A small nonprofit, the International Misophonia Foundation, has penned a blog post about Jetpack's pricing model penalizing nonprofits by including any donation-supported organization in the "for-profit" category for pricing purposes.
Note: This is also not directly related to Automattic's feud with WPE, but provides insight into their business practices and concerns.
Hi, just dropped in to point out the interview you just linked above. It can be tedious to go through, but start around the 15:00 mark where they discuss the term sheet that Automattic sent to WPE - this is important. Item number 4 has is a "prohibition on forking" anything WooCommerce-related. Apparently WPE had changed the affiliate code in the WooCommerce Stripe plugin, so WPE was credited as the affiliate instead of Automattic. I was not aware that WooCommerce got a kickback for every Stripe transaction done this way (must be in the terms somewhere?) but more to the point, I believe that attempting to legally restrict WPE's rights under the GPL here may in fact be a GPL violation -- software distributed to WPE would have more restrictive terms, which the GPL forbids. Would love to hear Mike's take on that one. The redirected revenue and the fact that Matt has been talking about bringing Advanced Custom Fields - which is owned by WPE - into core would seem to muddy the waters surrounding Matt's motivations here.