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metric | segment | control | variant | delta_abs | delta_pct | ci_low | ci_high | p_value | n | direction | note | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
What we measured | Who we looked at | Old version | New version | Change (points) | Change (%) | Low estimate (%) | High estimate (%) | P-value | People counted (n) | Direction | Notes | |
Signup rate | All | 0.045 | 0.0509 | 0.0059 | 13.1 | 7.0 | 15.0 | 0.002 | 347902 | up | ||
Signup rate | SMB | 0.055 | 0.0638 | 0.0088 | 16.0 | 10.0 | 20.0 | 0.001 | 92105 | up | ||
Signup rate | Enterprise | 0.032 | 0.0342 | 0.0022 | 6.9 | 3.0 | 10.0 | 0.008 | 151044 | up | ||
CTR | All | 0.12 | 0.125 | 0.005 | 4.2 | 2.0 | 6.0 | 0.006 | 347902 | up | ||
CTR | SMB | 0.14 | 0.147 | 0.007 | 5.0 | 3.0 | 8.0 | 0.004 | 92105 | up | ||
CTR | Enterprise | 0.09 | 0.0927 | 0.0027 | 3.0 | 1.0 | 6.0 | 0.015 | 151044 | up | ||
Trial start (from signup) | All | 0.28 | 0.292 | 0.012 | 4.3 | 2.0 | 6.0 | 0.01 | 17047 | up | ||
Trial start (from signup) | SMB | 0.32 | 0.339 | 0.019 | 5.9 | 3.0 | 9.0 | 0.009 | 5671 | up |