sane-headings.el

(defun ozer/new-org-heading (default-enter)
  (if (org-at-heading-p)
      ;; Enter once will make new heading, twice will clear
      (if (eq (org-entry-get nil "ITEM") "")
          (evil-change (line-beginning-position) (line-end-position))
        ;; Insert a new TODO if we're on a TODO
        (if (org-get-todo-state)
            (org-insert-todo-heading-respect-content)
          (org-insert-heading-respect-content)
          )
        (evil-append 1)
        )

    ;; Do whatever enter normally does
    (funcall default-enter)
    )
  )

(evil-define-key 'normal org-mode-map
  (kbd "RET") (lambda () (interactive) (ozer/new-org-heading 'org-open-at-point))
  )
(evil-define-key 'insert org-mode-map
  (kbd "RET") (lambda () (interactive) (ozer/new-org-heading 'org-return))
  )

This makes creating heading pretty easy for someone who doesn't like to press ctrl like me and wants something more closely resembling the ease of bulleted outlines in word processors.

Pressing Enter (in normal or insert mode) while on a heading will insert a new one below. If Enter is pressed again, it will be equivalent to having pressed Enter once with default behavior. If Enter is pressed on a heading with a TODO status, a new TODO heading will be created.

The other org functionality of Enter is left intact (opening links, new table rows, etc).