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In order to provide education on the topic of ad-blockers, stern is launching "BLOCKxit". The campaign is meant to be seen as tongue-in-cheek, but still means to inform about the serious consequences of ad-blocking. Whoever views stern.de using an ad-blocker will be presented with one of four BLOCKxit campaign images. Members of the stern editorship Christian Krug, Uli Jörges and Philipp Jessen as well as author Mickey Beisenherz act as testimonials and tell the stories of how they managed to break free from ad-blocking. Also included are instructions on how to disable ad-blockers for particular websites.
"I'm Uli and I quit blocking." - Uli Jörges, talkshow guest "Don't block out your life." - Micky Beisenherz, jungle king (reference to a TV show) "Block-free in three steps, you can do it, too!" - Philipp Jessen, professional angler "I was a heavy use blocker, now I feel great." - Christian Krug, hotelier
The black banner at the bottom of each image reads "First help for ad-block addicts. Just one click away."
Source: stern.de "BLOCKxit" Campaign