__init__.py

import os
from git import Repo as GitRepo

repo = GitRepo(os.path.dirname(__file__))
VERSION = (2, 0, 0, 'Codename', 'beta', repo.head.commit.hexsha[:8])

nginx.conf

server {
    listen 0.0.0.0:80;
    server_name public.myproject.com;
    expires max;
    gzip on;

    rewrite "/static/[a-f0-9]{8}/(.+)" /static/$1 break;

    location / {
        root /srv/www/myproject/public;
    }
}

settings.py

from myproject import VERSION

MEDIA_ROOT = os.path.join(PUBLIC_DIR, 'media')
MEDIA_URL = 'http://xxxx.cloudfront.net/media/'

STATIC_ROOT = os.path.join(PUBLIC_DIR, 'static')
STATIC_URL = 'http://xxxx.cloudfront.net/static/%s/' % VERSION[5]