pom.xml

<project xmlns="http://maven.apache.org/POM/4.0.0" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
  xsi:schemaLocation="http://maven.apache.org/POM/4.0.0 http://maven.apache.org/maven-v4_0_0.xsd"
>

...

   <profiles>
    <profile>
      <!-- maven antrun:run -Pdeploy -->
      <id>deploy</id>
      <build>
        <plugins>
          <plugin>
            <inherited>false</inherited>
            <groupId>org.apache.maven.plugins</groupId>
            <artifactId>maven-antrun-plugin</artifactId>
            <version>1.6</version>
            <configuration>
              <target>
                <loadproperties srcFile="deploy.properties" />

                <ftp action="send" server="server"
                  remotedir="/a/b" userid="usr"
                  password="pw" depends="no"
                  verbose="yes" binary="yes">
                  <fileset dir="modules/my-module/target">
                    <include name="my-static-file.zip" />
                  </fileset>
                </ftp>

                <!-- calls deploy script -->
                <sshexec host="host" trust="yes"
                  username="usr" password="pw"
                  command="sh /my/script.sh" />

                <!-- SSH -->
                <taskdef name="sshexec"
                  classname="org.apache.tools.ant.taskdefs.optional.ssh.SSHExec"
                  classpathref="maven.plugin.classpath" />
                <taskdef name="ftp"
                  classname="org.apache.tools.ant.taskdefs.optional.net.FTP"
                  classpathref="maven.plugin.classpath" />
              </target>

            </configuration>
            <dependencies>
              <dependency>
                <groupId>commons-net</groupId>
                <artifactId>commons-net</artifactId>
                <version>1.4.1</version>
              </dependency>
              <dependency>
                <groupId>ant</groupId>
                <artifactId>ant-commons-net</artifactId>
                <version>1.6.5</version>
              </dependency>
              <dependency>
                <groupId>ant</groupId>
                <artifactId>ant-jsch</artifactId>
                <version>1.6.5</version>
              </dependency>
              <dependency>
                <groupId>jsch</groupId>
                <artifactId>jsch</artifactId>
                <version>0.1.29</version>
              </dependency>
            </dependencies>
          </plugin>
        </plugins>
      </build>
    </profile>
  </profiles>