A curated list of hand-picked resources about personalization inspired by the awesome-* trend on GitHub.
The goal is to build a categorized, community-driven collection of excellent resources on the topic. I've been on a steep learning curve on personalization since I founded Croct, so I tried to catalog my resources to help others.
Want to contribute to growing or improving this? Sharing, suggestions, and contributions are always welcome! Please take a look at the contribution guidelines first.
- What is personalized marketing?
- What is website personalization, and why should you implement it? A Complete Guide
- What is personalized marketing and why is machine learning an effective tool for it?
- Recommender systems: behind the scenes of machine learning-based personalization
- A headless CMS helps you achieve dynamic personalization for your e-commerce store
- Headless personalization: the who, what, why, and how of headless personalization
- Personalization: the most important marketing trend of this century
- The value of getting personalization right—or wrong—is multiplying
- Mobile app personalization: the future of user experience
- How to boost your ads performance and overcome marketing channel saturation
- Artwork personalization at Netflix
- 9 best-in-class examples of product personalization
- 13 website personalization examples that are guaranteed to boost your results
- An awesome list with 130 website personalization and marketing automation triggers
- Dynamic Yield inspiration library with 100+ personalization examples
- How to use personalization to grow in 2022
- A complete guide to a powerful website personalization
- How to craft a good personalization plan
- Complete guide to audience segmentation and targeting
- How to use the user's location to implement personalized content
- Personalize landing pages to a visitor's interests
- How to run AB tests with personalization
- One-to-one personalization in the age of machine learning
- Digital marketing strategy: an integrated approach to online marketing
- The personalization paradox: why companies fail (and how to succeed) at delivering personalized experiences at scale
- Personalization mechanics: targeted content for web teams of all sizes