Andrea Mercedes Bach Resume - July 2015

Andrea Mercedes Bach Resume - July 2015

Andrea M. Bach

427 5th Ave S., Kirkland, WA 98033 | amercedesbach@hotmail.com | (206) 412-3492

Experience

UnitedHealthcare                        April 2012 – Present

Senior Marketing Manager, Seattle, WA

- Develop and execute strategic plans to increase brand awareness and growth activities 
- Responsible for understanding specific needs and demographics of the Medicaid population 
- Managed the implementation of key marketing programs, working closely with corporate marketing, including coordinating approvals with subject matter experts and tracking key metrics 
- Lead for member communications and retention programs 
- Implement new marketing programs to meet specific population needs 
- Execute SEM/SEO campaigns, website initiatives and updates, and online activities 
- Manage materials submissions and program proposals to ensure compliance 
- Support efforts to build relationships with community based organizations, and healthcare providers in order to increase plan awareness and to partner on health and wellness initiatives 
- Coordinate community and provider events, and health fairs 
- Drive media and PR initiatives 
- Manage member and provider newsletters 

Health Advocacy Strategies                        May 2008 – April 2012

Account Manager, Seattle, WA

Communications/Marketing company that supports healthcare, biotech and pharmaceutical clients in building programs that allow patients and consumers to share their experiences as brand advocates.

- Built and maintained client relationship, provided account oversight, developed strategic plans, and grew accounts 
- Executed on marketing initiatives, and supported product launches, by building consumer and patient engagement networks, often working in collaboration with other agencies on behalf of the client 
- Developed brand advocate program infrastructure, materials, and network databases 
- Responsible for understanding client policies and procedures, and stringent legal and regulatory environment implications 
- Handled patient-advocate and consumer recruitment including interviewing, testimonial development, intensive training and event placement and engagement 
- Managed patient and consumer deployments and logistics in brand awareness activities including, speaking engagements, tradeshow participation, media relations, case studies, testimonials, online and video productions 
- Supported team members on day to day operations 
- Provided patient and consumer network reports and metrics 

Alere Wellbeing                        May 2007 – May 2008

Account Executive/Account Manager , Seattle, WA

Worked with employer groups to generate new sales of wellness services and managed accounts.

- Accountable for sales cycle from lead generation to sales fulfillment 
- Offered best practice advice to prospects on wellness programs, and identified needs 
- Developed and cultivated relationships with prospects, and referring third parties
- Conducted initial and subsequent yearly contract negotiations
- Provided project management services, and trainings at the request of clients
- Managed product installation working closely with client services, and marketing
- Attended conferences & workshops

Alere Wellbeing                        June 2006 – May 2007

Service Delivery Supervisor, Seattle, WA

- Provided ongoing support to team members andmonitored participant focused behavior change counseling services for quality, and productivity 
- Conducted coaching sessions with team members focusing on increasing proficiency of motivational interviewing, and cognitive behavioral therapy 
- Monitored call center call flow, and handled escalated calls 
- Worked on cross departmental projects to test out new systems, and established new protocols 

Alere Wellbeing                        June 2004 – June 2006

Training Specialist/Health Coach, Seattle, WA

- Conducted monthly new hire counselor trainings focusing on call content, database management, and facilitation skills 
- Developed  trainings often working in collaboration with other departments 
- Planned and scheduled trainings and evaluations 
- Conducted daily coaching sessions with new hire counselors 
- Conducted participant focused behavior change services via the telephone, and handled escalated calls 

NRESD Outdoor School Program         February 2004 – June 2004

Program Coordinator, Portland, OR

- Planned and implemented weekly educational, and recreational activities for 6th graders 
- Provided weekly feedback and coaching sessions 
- Conducted site trainings, and daily site management 
- Trained high school student volunteers 

Orphans Overseas                      August 2002 – June 2003

Social Worker, Portland, OR

- Conducted post placements, and home studies for adoptions 

Education

Oregon State University,Bachelor of Science                                                  September 1999-June 2003

Major:  Health Promotion and Education                      Corvallis, OR

Computer Skills

Microsoft Office Suite, MS Access, Illustrator, InDesign, Photoshop, and Salesforce.com