SCHEMA ORG

Schema org seo json article

####### GOOGLE console
https://search.google.com/test/rich-results?utm_campaign=devsite&utm_medium=jsonld&utm_source=article&id=biHfArES8wbgNoMSc0OMFw


$arSchemaOrg = array(
    '@context' => 'http://schema.org',
    '@type' => 'Article',
    'name' => $arResult['NAME'],
    'datePublished' => $strDateActive,
    'author' => 'person',
    'headline' => $arResult['NAME'],
    'publisher' => '',
    'image' => 'https://' . $_SERVER['SERVER_NAME'] . $arResult['DETAIL_PICTURE']['SRC'],
    
    /*--- dont work by type 'Article'
    'aggregateRating' => array(
        '@type' => 'AggregateRating',
        'ratingValue' => $intRatingValue,
        'reviewCount' => $intReviewCount
    ),
    --*/
    
    'publisher' => array(
        '@type' => 'Organization',
        'name'  => $_SERVER['SERVER_NAME'],
        'logo' => array(
            '@type'  => 'ImageObject',
            'url'    => 'https://semicvetic.com/bitrix/templates/semicvetic_2017/img/logo.png',
            'width'  => 265,
            'height' => 50,
        )
    )
);

Schema org seo json detail

//вывод микроразметки в http://schema.org (json)
$arSchemaOrg = array();

//рейтинг
$intRatingValue = 5;
if ($arResult['ITEM']['RATING'] &&  is_numeric($arResult['ITEM']['RATING'])){
    $intRatingValue = $arResult['ITEM']['RATING'];
}

//отзывы
$intReviewCount = 1;
if ($arResult['ITEM']['COUNT_RATING'] > 0){
    $intReviewCount = $arResult['ITEM']['COUNT_RATING'];
}

//цена
$intPriceSchema = 0;
if ($arResult['ITEM']['PRICE']['PERCENT']){
    $intPriceSchema = $arResult['ITEM']['PRICE']['DISCOUNT_PRICE'];
}else{
    $intPriceSchema = $arResult['ITEM']['PRICE']['BASE_PRICE'];
}

$arSchemaOrg = array(
    '@context' => 'http://schema.org',
    '@type' => 'Product',
    'aggregateRating' => array(
        '@type' => 'AggregateRating',
        'ratingValue' => $intRatingValue,
        'reviewCount' => $intReviewCount,
    ),
    'description' => '',
    'name' => $arResult['ITEM']['NAME'],
    'image' => '',
    'offers' => array(
        '@type' => 'Offer',
        'availability' => 'http://schema.org/InStock',
        'price' => (int)str_replace(' ', '', $intPriceSchema),
        'priceCurrency' => 'RUB',
    )
);
$arResult['SCHEMA_ORG_PRICE'] = (int)str_replace(' ', '', $intPriceSchema);
$arResult['SCHEMA_ORG'] = $arSchemaOrg;
//вывод микроразметки в http://schema.org (json) --- end



<?//вывод микроразметки в http://schema.org (json) ?>
<? if (!empty($arResult['SCHEMA_ORG'])): ?>
    <script type="application/ld+json">
        <?= json_encode($arResult['SCHEMA_ORG']) ?>
    </script>
<? endif; ?>

Schema org seo json section

//вывод микроразметки в http://schema.org (json)
    $arSchemaOrg = array();

    //рейтинг
    $intRatingValue = 5;
    if ($arItem['RATING'] && is_numeric($arItem['RATING'])) {
        $intRatingValue = $arItem['RATING'];
    }

    //отзывы
    $intReviewCount = 0;
    if ($arItem['COUNT_RATING'] > 0) {
        $intReviewCount = $arItem['COUNT_RATING'];
    }

    //название
    $strNameSection = '';
    if(!empty($GLOBALS['TITLE_SECTION_SCHEMA'])){
        $strNameSection = $GLOBALS['TITLE_SECTION_SCHEMA'];
    }else{
        $strNameSection = 'Цветы';
    }

    //количество
    $intCountItems = 10;
    if(!empty($GLOBALS['ELEMENT_CNT_SCHEMA'])){
        $intCountItems = (int)$GLOBALS['ELEMENT_CNT_SCHEMA'];
    }

    $arSchemaOrg = array(
        '@context' => 'http://schema.org',
        '@type' => 'Product',
        'name' => $strNameSection,
        'offers' => array(
            '@type' => 'AggregateOffer',
            'availability' => 'http://schema.org/InStock',
            'itemCondition' => 'http://schema.org/NewCondition',
            'lowPrice' => $intPriceOffer['~DISCOUNT_PRICE'],
            'priceCurrency' => 'RUB',
            'offerCount' => $intCountItems
        ),
        'aggregateRating' => array(
            '@type' => 'AggregateRating',
            'ratingValue' => $intRatingValue,
            'reviewCount' => $intReviewCount
        )
    );

    $arResult['SCHEMA_ORG'] = $arSchemaOrg;
    
    
<?//вывод микроразметки в http://schema.org (json) template.php ?>
<? if(!empty($_REQUEST['SECTION_CODE']) && CSite::InDir('/internet-magazin/') && !empty($arResult['SCHEMA_ORG'])): ?>
    <script type="application/ld+json">
        <?= json_encode($arResult['SCHEMA_ORG']) ?>
    </script>
<? endif; ?>