Part 1/9:
Summary:
- As a kid, the speaker collected baseball cards, football cards, and basketball cards- emphasizing that collecting is an emotionally and intrinsically valuable endeavor.
- Brands have primarily found success in creating physical goods or providing discounts to engage customers with their products, both of which are expensive endeavors.
- Forum Three is working on creating digital assets as part of loyalty programs that can be emotionally valued but also have utility like coupons and access passwords- making it a powerful combination for brands to use.
- Adam Brockman was the Chief Digital Officer at Starbucks in 2008/2009 when the company was looking for ways to reinvent itself during The Great Recession period; his mandate was to create a great digital strategy that would help drive the company’s business forward and enhance customer relationships with Starbucks products and services.
- At this time, there were hesitations around taking risks with new technologies since Starb