Example code for creating multiple installer types

GCPluginInstaller.wxs

<?xml version="1.0" encoding="UTF-8"?>
<Wix xmlns="http://schemas.microsoft.com/wix/2006/wi">
    <Product Id="*" Name="GradeCam Plugin" Language="1033" Version="${FBSTRING_PLUGIN_VERSION}" Manufacturer="${FBSTRING_CompanyName}" UpgradeCode="b0000000-4cf5-51d8-9699-b470daed7c1e">
        <Package InstallerVersion="200" Compressed="yes" Description="Installer for the GradeCam Plugin" InstallScope="perUser" />
        <Upgrade Id="b0000000-4cf5-51d8-9699-b470daed7c1e">
            <UpgradeVersion
                Property="OLD_VERSION_FOUND"
                Minimum="0.0.1" IncludeMinimum="yes"
                Maximum="${FBSTRING_PLUGIN_VERSION}" IncludeMaximum="yes"
                OnlyDetect="no" IgnoreRemoveFailure="yes"
                MigrateFeatures="yes" />
        </Upgrade>
        <InstallExecuteSequence>
            <RemoveExistingProducts After="InstallInitialize" />
            <InstallExecute After="RemoveExistingProducts" />
        </InstallExecuteSequence>
        <Media Id="1" Cabinet="${PLUGIN_NAME}.cab" EmbedCab="yes" />

        <Directory Id="TARGETDIR" Name="SourceDir">
            <Directory Id="${FB_WIX_INSTALL_LOCATION}">
                <Directory Id="CompanyDir" Name="${COMPANY_NAME}">
                    <Component Id="CompanyDirComp" Guid="*">
                        <RemoveFolder Id="RemoveCompanyDir" On="uninstall" />
                        <RegistryValue Root="HKCU" Key="SOFTWARE\${COMPANY_NAME}" Name="Uninstall" Type="string" Value="${FBSTRING_PLUGIN_VERSION}" KeyPath="yes" />
                    </Component>
                    <Directory Id="INSTALLDIR" Name="${PLUGIN_NAME}">
                        <Component Id="InstallDirComp" Guid="*">
                            <RemoveFolder Id="RemoveInstallDir" On="uninstall" />
                            <RegistryValue Root="HKCU" Key="SOFTWARE\${COMPANY_NAME}\${PLUGIN_NAME}" Name="Uninstall" Type="string" Value="${FBSTRING_PLUGIN_VERSION}" KeyPath="yes" />
                        </Component>

                        <!-- Put Additional files here: -->
                        <!-- example:
                        <Component Id="UniqueComponentId" Guid="*">
                            <File Id="uniqueFileId" KeyPath="yes" Source="SourceDir\filename.ext" />
                        </Component>
                        /example -->
                        <!--  -->
                    </Directory>
                </Directory>
            </Directory>
        </Directory>

        <Feature Id="MainPluginFeature" Title="${FBSTRING_ProductName}" Level="1">
            <ComponentRef Id="InstallDirComp"/>
            <ComponentRef Id="CompanyDirComp"/>
            <ComponentGroupRef Id="PluginDLLGroup"/>
        </Feature>
    </Product>
</Wix>

GCPluginInstaller_AllUsers.wxs

<?xml version="1.0" encoding="UTF-8"?>
<Wix xmlns="http://schemas.microsoft.com/wix/2006/wi">
    <Product Id="*" Name="GradeCam Plugin" Language="1033" Version="${FBSTRING_PLUGIN_VERSION}" Manufacturer="${FBSTRING_CompanyName}" UpgradeCode="b0000000-4cf5-51d8-9699-b470daed7c1e">
        <Package InstallerVersion="200" Compressed="yes" Description="Installer for the GradeCam Plugin" InstallScope="perMachine" />
        <Upgrade Id="b0000000-4cf5-51d8-9699-b470daed7c1e">
            <UpgradeVersion
                Property="OLD_VERSION_FOUND"
                Minimum="0.0.1" IncludeMinimum="yes"
                Maximum="${FBSTRING_PLUGIN_VERSION}" IncludeMaximum="yes"
                OnlyDetect="no" IgnoreRemoveFailure="yes"
                MigrateFeatures="yes" />
        </Upgrade>
        <InstallExecuteSequence>
            <RemoveExistingProducts After="InstallInitialize" />
            <InstallExecute After="RemoveExistingProducts" />
        </InstallExecuteSequence>
        <Media Id="1" Cabinet="${PLUGIN_NAME}.cab" EmbedCab="yes" />

        <Directory Id="TARGETDIR" Name="SourceDir">
            <Directory Id="ProgramFilesFolder">
                <Directory Id="CompanyDir" Name="${COMPANY_NAME}">
                    <Component Id="CompanyDirComp" Guid="*">
                        <RemoveFolder Id="RemoveCompanyDir" On="uninstall" />
                        <RegistryValue Root="HKCU" Key="SOFTWARE\${COMPANY_NAME}" Name="Uninstall" Type="string" Value="${FBSTRING_PLUGIN_VERSION}" KeyPath="yes" />
                    </Component>
                    <Directory Id="INSTALLDIR" Name="${PLUGIN_NAME}">
                        <Component Id="InstallDirComp" Guid="*">
                            <RemoveFolder Id="RemoveInstallDir" On="uninstall" />
                            <RegistryValue Root="HKCU" Key="SOFTWARE\${COMPANY_NAME}\${PLUGIN_NAME}" Name="Uninstall" Type="string" Value="${FBSTRING_PLUGIN_VERSION}" KeyPath="yes" />
                        </Component>

                        <!-- Put Additional files here: -->
                        <!-- example:
                        <Component Id="UniqueComponentId" Guid="*">
                            <File Id="uniqueFileId" KeyPath="yes" Source="SourceDir\filename.ext" />
                        </Component>
                        /example -->
                        <!--  -->
                    </Directory>
                </Directory>
            </Directory>
        </Directory>

        <Feature Id="MainPluginFeature" Title="${FBSTRING_ProductName}" Level="1">
            <ComponentRef Id="InstallDirComp"/>
            <ComponentRef Id="CompanyDirComp"/>
            <ComponentGroupRef Id="PluginDLLGroup"/>
        </Feature>
    </Product>
</Wix>

gradecam_installer.nsi

; HM NIS Edit Wizard helper defines
!define PRODUCT_NAME "GradeCam Plugin"
!define PRODUCT_VERSION "@FBSTRING_PLUGIN_VERSION@"
!define PRODUCT_PUBLISHER "@FBSTRING_CompanyName@"
!define PRODUCT_WEB_SITE "http://www.gradecam.com"

RequestExecutionLevel @EXECUTION_LEVEL@
SetCompressor lzma

icon "@CMAKE_CURRENT_SOURCE_DIR@\Win\WiX\GCIcon.ico"

; Language Selection Dialog Settings
!define MUI_LANGDLL_REGISTRY_ROOT "@PRODUCT_UNINST_ROOT_KEY@"
!define MUI_LANGDLL_REGISTRY_KEY "@PRODUCT_UNINST_KEY@"
!define MUI_LANGDLL_REGISTRY_VALUENAME "NSIS:Language"

!include 'LogicLib.nsh'

; Welcome page
;!insertmacro MUI_PAGE_WELCOME
; Instfiles page
;!insertmacro MUI_PAGE_INSTFILES
; Finish page
;!insertmacro MUI_PAGE_FINISH

; Language files
;!insertmacro MUI_LANGUAGE "English"
;!insertmacro MUI_LANGUAGE "Spanish"

; Reserve files
;!insertmacro MUI_RESERVEFILE_INSTALLOPTIONS

; MUI end ------

Name "@PRODUCT_NAME@ @PRODUCT_VERSION@"
OutFile "${NSIS_filename}"
InstallDir "@NSIS_INSTALLDIR@\@FBSTRING_CompanyName@"
ShowInstDetails hide
SilentInstall silent

Function .onInit

FunctionEnd

Section "MainSection" SEC01
  SetOutPath $INSTDIR
  File "@CMAKE_CURRENT_SOURCE_DIR@\Win\WiX\gcsplash.bmp"
  File "@CMAKE_CURRENT_SOURCE_DIR@\Win\WiX\gcdone.bmp"

  newadvsplash::show 2500 300 200 -1 $INSTDIR\gcsplash.bmp
  Pop $1

  SetOutPath $INSTDIR\msi
  File "${MSI_FILE}"
  ExecWait 'msiexec /i "${MSI_FILE}" /liare+ "$INSTDIR\${MSI_FILE}.log"' $0
  ${If} $0 != 0
    MessageBox MB_OK "Error installing plugin. Please see '$INSTDIR\${MSI_FILE}.log' for details"
    Abort "Could not install"
  ${EndIf}
  ExecWait 'msiexec /quiet /fa "${MSI_FILE}" /liare+ "$INSTDIR\${MSI_FILE}_repair.log"' $0
  ${If} $0 != 0
    MessageBox MB_OK "Error installing plugin. Please see '$INSTDIR\${MSI_FILE}.log' for details"
    Abort "Could not install"
  ${EndIf}

  newadvsplash::stop /WAIT /FADEOUT
  newadvsplash::show 200000 500 500 -1 $INSTDIR\gcdone.bmp
  Pop $0

SectionEnd

Section -Post
  Delete $INSTDIR\gcsplash.bmp
  Delete $INSTDIR\gcdone.bmp
SectionEnd

gradecam_installer_silent.nsi

; HM NIS Edit Wizard helper defines
!define PRODUCT_NAME "GradeCam Plugin"
!define PRODUCT_VERSION "@FBSTRING_PLUGIN_VERSION@"
!define PRODUCT_PUBLISHER "@FBSTRING_CompanyName@"
!define PRODUCT_WEB_SITE "http://www.gradecam.com"

RequestExecutionLevel @EXECUTION_LEVEL@
SetCompressor lzma

icon "@CMAKE_CURRENT_SOURCE_DIR@\Win\WiX\GCIcon.ico"

; Language Selection Dialog Settings
!define MUI_LANGDLL_REGISTRY_ROOT "@PRODUCT_UNINST_ROOT_KEY@"
!define MUI_LANGDLL_REGISTRY_KEY "@PRODUCT_UNINST_KEY@"
!define MUI_LANGDLL_REGISTRY_VALUENAME "NSIS:Language"

!include 'LogicLib.nsh'

; Welcome page
;!insertmacro MUI_PAGE_WELCOME
; Instfiles page
;!insertmacro MUI_PAGE_INSTFILES
; Finish page
;!insertmacro MUI_PAGE_FINISH

; Language files
;!insertmacro MUI_LANGUAGE "English"
;!insertmacro MUI_LANGUAGE "Spanish"

; Reserve files
;!insertmacro MUI_RESERVEFILE_INSTALLOPTIONS

; MUI end ------

Name "@PRODUCT_NAME@ @PRODUCT_VERSION@"
OutFile "${NSIS_filename}"
InstallDir "@NSIS_INSTALLDIR@\@FBSTRING_CompanyName@"
ShowInstDetails hide
SilentInstall silent

Function .onInit

FunctionEnd

Section "MainSection" SEC01
  SetOutPath $INSTDIR
  #File "@CMAKE_CURRENT_SOURCE_DIR@\Win\WiX\gcsplash.bmp"
  #File "@CMAKE_CURRENT_SOURCE_DIR@\Win\WiX\gcdone.bmp"

  #newadvsplash::show 2500 300 200 -1 $INSTDIR\gcsplash.bmp
  #Pop $0

  SetOutPath $INSTDIR\msi
  File "${MSI_FILE}"
  ExecWait 'msiexec /quiet /i "${MSI_FILE}" /liare+ "$INSTDIR\${MSI_FILE}.log' $0
  ${If} $0 != 0
    MessageBox MB_OK "Error installing plugin. Please see '$INSTDIR\${MSI_FILE}.log' for details"
    Abort "Could not install"
  ${EndIf}
  ExecWait 'msiexec /quiet /fa "${MSI_FILE}" /liare+ "$INSTDIR\${MSI_FILE}_repair.log"' $0
  ${If} $0 != 0
    MessageBox MB_OK "Error installing plugin. Please see '$INSTDIR\${MSI_FILE}.log' for details"
    Abort "Could not install"
  ${EndIf}

  #newadvsplash::stop /WAIT /FADEOUT
  #newadvsplash::show 200000 500 500 -1 $TEMP\gcdone.bmp
  #Pop $0

  #Delete $TEMP\gcsplash.bmp
  #Delete $TEMP\gcdone.bmp

SectionEnd

Section -Post
SectionEnd

win_installer.cmake

###################### Installers ######################

set(WIX_HEAT_FLAGS
    -gg                 # Generate GUIDs
    -srd                # Suppress Root Dir
    -cg PluginDLLGroup  # Set the Component group name
    -dr INSTALLDIR      # Set the directory ID to put the files in
    )

find_program(
    MAKE_NSIS "makensis.exe"
    PATHS "$ENV{PROGRAMFILES}/NSIS")

if (MAKE_NSIS)
    message(STATUS "Found NSIS at ${MAKE_NSIS}")
endif()

macro (add_wix_installer_helper)
    add_wix_installer( ${PLUGIN_NAME}
        ${WIX_SOURCE_FILE}
        PluginDLLGroup
        ${FB_BIN_DIR}/${PLUGIN_NAME}/${CMAKE_CFG_INTDIR}/
        ${FB_BIN_DIR}/${PLUGIN_NAME}/${CMAKE_CFG_INTDIR}/${FBSTRING_PluginFileName}.dll
        ${PROJECT_NAME}
        )

    # Sign the WiX installer for all users
    firebreath_sign_file("${PLUGIN_NAME}${FB_WIX_SUFFIX}"
        "${FB_WIX_DEST}"
        "${CMAKE_CURRENT_SOURCE_DIR}/cert/cert.pfx"
        "${CMAKE_CURRENT_SOURCE_DIR}/cert/password"
        "http://timestamp.globalsign.com/scripts/timstamp.dll ")

    if (MAKE_NSIS)
        configure_file(${CMAKE_CURRENT_SOURCE_DIR}/Win/WiX/gradecam_installer.nsi ${FB_BIN_DIR}/${PLUGIN_NAME}/${NSIS_REGNAME}_gradecam_installer.nsi @ONLY)
        configure_file(${CMAKE_CURRENT_SOURCE_DIR}/Win/WiX/gradecam_installer_silent.nsi ${FB_BIN_DIR}/${PLUGIN_NAME}/${NSIS_REGNAME}_gradecam_installer_silent.nsi @ONLY)

        ############ EXE Installer for all users install ############
        add_custom_command(TARGET ${PLUGIN_NAME}${FB_WIX_SUFFIX}
            POST_BUILD COMMAND
                ${MAKE_NSIS}
                -DNSIS_filename=${NSIS_REGNAME}.exe
                -DMSI_FILE=${FB_WIX_FNAME} -NOCD
                ${FB_BIN_DIR}/${PLUGIN_NAME}/${NSIS_REGNAME}_gradecam_installer.nsi
            WORKING_DIRECTORY
                ${FB_BIN_DIR}/${PLUGIN_NAME}/${CMAKE_CFG_INTDIR}/
            )
        firebreath_sign_file("${PLUGIN_NAME}${FB_WIX_SUFFIX}"
            "${FB_BIN_DIR}/${PLUGIN_NAME}/${CMAKE_CFG_INTDIR}/${NSIS_REGNAME}.exe"
            "${CMAKE_CURRENT_SOURCE_DIR}/cert/cert.pfx"
            "${CMAKE_CURRENT_SOURCE_DIR}/cert/password"
            "http://timestamp.globalsign.com/scripts/timstamp.dll ")

        add_custom_command(TARGET ${PLUGIN_NAME}${FB_WIX_SUFFIX}
            POST_BUILD COMMAND
                ${MAKE_NSIS}
                -DNSIS_filename=${NSIS_SILENTNAME}.exe
                -DMSI_FILE=${FB_WIX_FNAME} -NOCD
                ${FB_BIN_DIR}/${PLUGIN_NAME}/${NSIS_REGNAME}_gradecam_installer_silent.nsi
            WORKING_DIRECTORY
                ${FB_BIN_DIR}/${PLUGIN_NAME}/${CMAKE_CFG_INTDIR}/
            )
        firebreath_sign_file("${PLUGIN_NAME}${FB_WIX_SUFFIX}"
            "${FB_BIN_DIR}/${PLUGIN_NAME}/${CMAKE_CFG_INTDIR}/${NSIS_SILENTNAME}.exe"
            "${CMAKE_CURRENT_SOURCE_DIR}/cert/cert.pfx"
            "${CMAKE_CURRENT_SOURCE_DIR}/cert/password"
            "http://timestamp.globalsign.com/scripts/timstamp.dll ")
    endif(MAKE_NSIS)
endmacro()

######## Installer init stuff ########

######## Per-User installer ########

set(NSIS_INSTALLDIR "$APPDATA")
set(EXECUTION_LEVEL "user")
set(WIX_FORCE_PER "user")
set(WIX_HEAT_SUFFIX "_HKCU")
set(FB_WIX_SUFFIX _WiXInstall)
set(FB_WIX_DEST "${FB_BIN_DIR}/${PLUGIN_NAME}/${CMAKE_CFG_INTDIR}/${FBSTRING_PluginFileName}.msi")
set(WIX_SOURCE_FILE ${CMAKE_CURRENT_SOURCE_DIR}/Win/WiX/GCPluginInstaller.wxs)
set(NSIS_REGNAME ${FBSTRING_PluginFileName})
set(NSIS_SILENTNAME ${FBSTRING_PluginFileName}_silent)
get_filename_component(FB_WIX_FNAME ${FB_WIX_DEST} NAME)

add_wix_installer_helper()

####### Per-user that doesn't uninstall ########

set(EXECUTION_LEVEL "user")
set(FB_WIX_SUFFIX _WiXInstallOverwrite)
set(FB_WIX_DEST ${FB_BIN_DIR}/${PLUGIN_NAME}/${CMAKE_CFG_INTDIR}/${FBSTRING_PluginFileName}_overwrite.msi)
set(WIX_SOURCE_FILE ${CMAKE_CURRENT_SOURCE_DIR}/Win/WiX/GCPluginInstaller_nouninstall.wxs)

set(NSIS_REGNAME ${FBSTRING_PluginFileName}_overwrite)
set(NSIS_SILENTNAME ${FBSTRING_PluginFileName}_overwrite_silent)
get_filename_component(FB_WIX_FNAME ${FB_WIX_DEST} NAME)

add_wix_installer_helper()

####### All Users installer ########

set(EXECUTION_LEVEL "admin")
set(NSIS_INSTALLDIR "$PROGRAMFILES")
set(WIX_FORCE_PER "machine")
set(WIX_HEAT_SUFFIX "_HKLM")
set(FB_WIX_SUFFIX _WiXInstallPerMachine)
set(FB_WIX_DEST ${FB_BIN_DIR}/${PLUGIN_NAME}/${CMAKE_CFG_INTDIR}/${FBSTRING_PluginFileName}_allusers.msi)
set(WIX_SOURCE_FILE ${CMAKE_CURRENT_SOURCE_DIR}/Win/WiX/GCPluginInstaller_AllUsers.wxs)

set(NSIS_REGNAME ${FBSTRING_PluginFileName}_allusers)
set(NSIS_SILENTNAME ${FBSTRING_PluginFileName}_allusers_silent)
get_filename_component(FB_WIX_FNAME ${FB_WIX_DEST} NAME)

add_wix_installer_helper()