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Created September 10, 2012 16:39
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Cambridge MA
&middot;
<a href="http://mapkin.co" class="sidebarBold sidebarLink" target="_blank">http://mapkin.co</a>
&middot;
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<h3 style="margin-top:50px">Business Summary</h3>
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<img alt="Large_icon516px" class="companyLogo large140" src="https://wefund-production.s3.amazonaws.com/uploads/company/logo/450/large_icon516px.png" style="margin-right: 10px; " />
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<div style="float:left; width:450px; ">
<p><p>With GPS on our phones, we don’t need to ask for directions anymore – the computer tells us where to go. The downside is that you lose the human element: the small, helpful details about the route that matter. Mapkin adds a personal touch back into navigation by combining turn-by-turn GPS with a fun way to share directions and local knowledge with your friends.</p></p>
</div>
<div style="clear: both;"></div>
<h5>Mapkin Team</h5>
<div style="float: left; margin-right: 20px; margin-bottom:25px; ">
<a href="http://wefunder.com/marc.regan"><img alt="Large_headshot2" class="avatarBorder med63" src="https://wefund-production.s3.amazonaws.com/uploads/user/avatar/6935/large_HeadShot2.jpg" /></a>
<div style="margin-left:10px; float:left; width:205px; margin-top:-3px;">
<a href="http://wefunder.com/marc.regan">Marc Regan</a>
<h5 style="clear:both; margin-bottom:1px; margin-top:-3px; font-size:13px">Co-Founder and CEO</h5>
<div style="clear: both;"></div>
<div class="detailText">Entrepreneur, iOS dev, co-founder of @mapkin and @alpinewerx.</div>
</div>
</div>
<div style="float: left; margin-right: 20px; margin-bottom:25px; ">
<a href="http://wefunder.com/john.watson"><img alt="Large_profile" class="avatarBorder med63" src="https://wefund-production.s3.amazonaws.com/uploads/user/avatar/6939/large_Profile.jpg" /></a>
<div style="margin-left:10px; float:left; width:205px; margin-top:-3px;">
<a href="http://wefunder.com/john.watson">John Watson</a>
<h5 style="clear:both; margin-bottom:1px; margin-top:-3px; font-size:13px">Co-Founder and CTO</h5>
<div style="clear: both;"></div>
<div class="detailText"></div>
</div>
</div>
<div style="clear:both"></div>
<div style="clear:both"></div>
<div style="margin-top:20px; width:470px; padding:30px; padding-right:100px; background:#F7F7F7; font-size:18px; color:#777; line-height:24px; display:none">
These guys simply rock. Some of the most impressive and dedicated people I have ever met, period.
<div style="margin-top:5px; font-weight:bold">- Adam Duston</div>
</div>
<hr>
<div id="profile_questions">
<h3>Why is this important?</h3>
<p><p>Giving directions is never as simple as "take a left here,"
or "bear right now." Every route has little, real-world details that
matter. But, imagine if your GPS knew all these little tricks and could guide
you like a real person?
</p><p>Mapkin is a mapping platform that connects the GPS experience with real people who know the way. It lets you create and share custom maps with each other so you’ll never take a wrong turn again.
</p></p>
<hr>
<h3>How does it work?</h3>
<p><p>
A Mapkin is a totally unique map, created on demand for your
particular route. We simplify the map, use landmarks at tricky turns, and our
voice guidance is more personable than you'd
expect. It’s the best of maps and the best of turn-by-turn, bundled into a free
mobile app. </p><p>Mapkins can be created and shared with others. Planning a
trip? Know an awesome cycling route you want to share with a
friend? Or the world? Create a Mapkin. You can change the
route, point out tricky intersections, add landmarks, and even change what it
says along the way. Make their journey more meaningful when you can’t be
there to experience it with them.
</p></p>
<hr>
<h3>Why is our team awesome?</h3>
<p> <p><b>We’ve built highly successful mobile apps before</b>. </p><p>At Nuance, Marc led iOS development, and John was a principle on that team. We’ve built hugely successful apps together, including Dragon Dictation and Dragon Go, with millions of active users worldwide. </p><p>
At Mapkin, Marc focuses on product vision, design, and front end coding, while John focuses on the backend development and mapping work.
</p></p>
<hr>
<h3>How do you acquire customers?</h3>
<p><p>
Mapkin
is inherently viral. Imagine receiving a Mapkin email with customized
directions for a wedding you’re attending.
You’re a few simple steps away from having Mapkin running on your phone,
giving you rich, personalized directions.
</p></p>
<hr>
<h3>What makes us unique?</h3>
<p><p>
The human element. When someone shares a Mapkin with you, it’s
sort of like they’re with you on the journey, showing you the way. The
more people who use the product and contribute local knowledge, the more
personal our maps and navigation experience becomes. Our goal is to build
navigation products that are a delight for people to use.
</p></p>
<hr>
<h3>How will we make money?</h3>
<p><p>
There
are a variety of compelling ways to monetize the platform once we have a
significant user base. These may include showing ‘sponsored’ landmarks along
the route, searching along the route, providing business analytics, and
offering paid add-ons to the core experience.
</p></p>
<hr>
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<h3 id="AskDiv">Ask a Question</h3>
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<a href="http://wefunder.com/johan.sosa"><img alt="Missing_avatar" class="avatarBorder med44 margin5" src="//wefunder.com/assets/missing_avatar.png" /></a>
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<div style="float:left; margin-left:10px; line-height:20px; padding-right:5px;width:465px; padding-top:5px;">
<div> <a href="http://wefunder.com/johan.sosa">Johan Sosa</a> Are you going to have a way to mark parking areas? Going into the city based on the time/day .. there should be a way to mark the best areas or parking garages typically available. That can be a social feature -- based on a particular address and time/day you oughta be able to recommend where to park using multiple. Whether they should even bother looking for a spot.</div>
<input type="hidden" class="comment_id" value="359">
<div class="tinyText" style="float:left; margin-top:2px" >about 24 hours ago</div>
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<a href="http://wefunder.com/roy.philipose"><img alt="Small_roy_new_pic" class="avatarBorder med44 margin5" src="https://wefund-production.s3.amazonaws.com/uploads/user/avatar/4711/small_roy_new_pic.png" /></a>
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<div style="float:left; margin-left:10px; line-height:20px; padding-right:5px;width:465px; padding-top:5px;">
<div> <a href="http://wefunder.com/roy.philipose">Roy Philipose</a> Are you planning any Android development? What is to prevent Google or Apple from enabling landmark based GPS on their smartphones?</div>
<input type="hidden" class="comment_id" value="353">
<div class="tinyText" style="float:left; margin-top:2px" >3 days ago</div>
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<h1 style="margin-top:0px; line-height:32px; font-size:30px">Endorse Mapkin</h1>
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<h4 style="margin-top:45px; margin-bottom:15px">Investors<a href="/faq"><img class="transparentOpposite tl" title="Accredited Investors who are pledging $25,000 or more" style="margin-left:5px; display:none; border:0px" src="/assets/question_icon.png"></a></h4>
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<a href="http://wefunder.com/bill.warner"><img alt="Medium_48990_550407358_9188_n" class="avatarBorder med44" src="https://wefund-production.s3.amazonaws.com/uploads/user/avatar/15/medium_48990_550407358_9188_n.jpg" /></a>
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<a href="http://wefunder.com/bill.warner">Bill Warner</a><br>
<div class="detailText" style="margin-top:2px;"><b>Founded Avid and Wildfire. Working to supercharge Mass tech scene.</b></div>
</div>
<div style="clear:both; height:10px;"></div>
</div>
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<a href="http://wefunder.com/scott.heller"><img alt="Medium_186308_100001447142287_4902103_n" class="avatarBorder med44" src="https://wefund-production.s3.amazonaws.com/uploads/user/avatar/80/medium_186308_100001447142287_4902103_n.jpg" /></a>
<div style="float:left; margin-left:10px; line-height:22px; width:240px">
<a href="http://wefunder.com/scott.heller">Scott Heller</a><br>
<div class="detailText" style="margin-top:2px;"><b></b></div>
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<h4 style="margin-top:40px; margin-bottom:15px">Followers <span style="color:#999">(22)</span></h4>
<a href="http://wefunder.com/ted.harries"><img alt="Medium_3400d8a" class="tl avatarBorder med44 margin5" src="https://wefund-production.s3.amazonaws.com/uploads/user/avatar/7951/medium_3400d8a.jpeg" title="Ted Harries" /></a>
<a href="http://wefunder.com/sofie.bjorksten"><img alt="Medium_565101_720432378_344401763_n" class="tl avatarBorder med44 margin5" src="https://wefund-production.s3.amazonaws.com/uploads/user/avatar/7736/medium_565101_720432378_344401763_n.jpg" title="Sofie Bjorksten" /></a>
<a href="http://wefunder.com/owen.gunden"><img alt="Medium_370344_604841_1298362111_n" class="tl avatarBorder med44 margin5" src="https://wefund-production.s3.amazonaws.com/uploads/user/avatar/7696/medium_370344_604841_1298362111_n.jpg" title="Owen Gunden" /></a>
<a href="http://wefunder.com/nicholas.arcolano"><img alt="Medium_372222_29105244_124202990_n" class="tl avatarBorder med44 margin5" src="https://wefund-production.s3.amazonaws.com/uploads/user/avatar/7689/medium_372222_29105244_124202990_n.jpg" title="Nicholas Arcolano" /></a>
<a href="http://wefunder.com/justin.schumacher"><img alt="Medium_370567_29101737_1428474536_n" class="tl avatarBorder med44 margin5" src="https://wefund-production.s3.amazonaws.com/uploads/user/avatar/7666/medium_370567_29101737_1428474536_n.jpg" title="Justin Schumacher" /></a>
<a href="http://wefunder.com/justin.goodwin"><img alt="Medium_173748_1054297601_1165280_n" class="tl avatarBorder med44 margin5" src="https://wefund-production.s3.amazonaws.com/uploads/user/avatar/7659/medium_173748_1054297601_1165280_n.jpg" title="Justin Goodwin" /></a>
<a href="http://wefunder.com/david.bisceglia"><img alt="Medium_565167_923157_393864054_n" class="tl avatarBorder med44 margin5" src="https://wefund-production.s3.amazonaws.com/uploads/user/avatar/7658/medium_565167_923157_393864054_n.jpg" title="David Bisceglia" /></a>
<a href="http://wefunder.com/cathe.mcdevitt"><img alt="Medium_274557_647157918_510401866_n" class="tl avatarBorder med44 margin5" src="https://wefund-production.s3.amazonaws.com/uploads/user/avatar/7647/medium_274557_647157918_510401866_n.jpg" title="Cathe McDevitt" /></a>
<a href="http://wefunder.com/ra.donna.freeman"><img alt="Medium_caribbeanfamily" class="tl avatarBorder med44 margin5" src="https://wefund-production.s3.amazonaws.com/uploads/user/avatar/7511/medium_caribbeanfamily.jpg" title="Ra Donna Freeman" /></a>
<a href="http://wefunder.com/charles.denault.iii"><img alt="Medium_img_1728" class="tl avatarBorder med44 margin5" src="https://wefund-production.s3.amazonaws.com/uploads/user/avatar/6798/medium_IMG_1728.JPG" title="Charles Denault III" /></a>
<a href="http://wefunder.com/eugene.giller"><img alt="Medium_174414_100003450501386_1242016717_n" class="tl avatarBorder med44 margin5" src="https://wefund-production.s3.amazonaws.com/uploads/user/avatar/5760/medium_174414_100003450501386_1242016717_n.jpg" title="Eugene Giller" /></a>
<a href="http://wefunder.com/chris.castleman"><img alt="Medium_369034_51002429_927196795_n" class="tl avatarBorder med44 margin5" src="https://wefund-production.s3.amazonaws.com/uploads/user/avatar/5294/medium_369034_51002429_927196795_n.jpg" title="Chris Castleman" /></a>
<a href="http://wefunder.com/jared.chung.2"><img alt="Medium_f2713cc07f46d90f2e919071c6ef6aef" class="tl avatarBorder med44 margin5" src="https://wefund-production.s3.amazonaws.com/uploads/user/avatar/255/medium_f2713cc07f46d90f2e919071c6ef6aef.jpg" title="Jared Chung" /></a>
<a href="http://wefunder.com/scott.heller"><img alt="Medium_186308_100001447142287_4902103_n" class="tl avatarBorder med44 margin5" src="https://wefund-production.s3.amazonaws.com/uploads/user/avatar/80/medium_186308_100001447142287_4902103_n.jpg" title="Scott Heller" /></a>
<a href="http://wefunder.com/mike.norman"><img alt="Medium_salkantay__1_" class="tl avatarBorder med44 margin5" src="https://wefund-production.s3.amazonaws.com/uploads/user/avatar/35/medium_salkantay__1_.jpg" title="Mike Norman" /></a>
<a href="http://wefunder.com/greg.belote"><img alt="Medium_img_2982" class="tl avatarBorder med44 margin5" src="https://wefund-production.s3.amazonaws.com/uploads/user/avatar/18/medium_IMG_2982.jpg" title="Greg Belote" /></a>
<a href="http://wefunder.com/nick.tommarello"><img alt="Medium_275866_14902644_1909017_n" class="tl avatarBorder med44 margin5" src="https://wefund-production.s3.amazonaws.com/uploads/user/avatar/13/medium_275866_14902644_1909017_n.jpg" title="Nick Tommarello" /></a>
<a href="http://wefunder.com/kristin.underwood"><img alt="Missing_avatar" class="tl avatarBorder med44 margin5" src="//wefunder.com/assets/missing_avatar.png" title="Kristin Underwood" /></a>
<a href="http://wefunder.com/john.duell"><img alt="Missing_avatar" class="tl avatarBorder med44 margin5" src="//wefunder.com/assets/missing_avatar.png" title="John Duell" /></a>
<a href="http://wefunder.com/gerry.polucci.2"><img alt="Missing_avatar" class="tl avatarBorder med44 margin5" src="//wefunder.com/assets/missing_avatar.png" title="Gerry Polucci" /></a>
<a href="http://wefunder.com/jake.wasserman"><img alt="Missing_avatar" class="tl avatarBorder med44 margin5" src="//wefunder.com/assets/missing_avatar.png" title="Jake Wasserman" /></a>
<a href="http://wefunder.com/josh.kramer"><img alt="Missing_avatar" class="tl avatarBorder med44 margin5" src="//wefunder.com/assets/missing_avatar.png" title="Josh Kramer" /></a>
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<div style="float:left; width:300px; margin-right:30px; margin-top:5px; margin-left:20px; padding:10px;">
<h2>Wefunder Standard Convertible Note</h2>
<p>Convertible notes are one of the most affordable and flexible ways for startups to raise seed funding. It's debt that converts to equity at a later date, after the valuation of the startup is more established.</p>
<p>The Wefunder standard note is offered for free to startups, so they can raise money even more affordably. It also has a number of terms that help protect investors.</p>
<a href="/university/Legal+Stuff/17-convertible-notes">&#187; Learn more about how notes work</a><br><br>
<a href="/university/Legal+Stuff/17-convertible-notes">&#187; Learn about the Wefunder Note</a><br><br>
<a target="_blank" href="/note.pdf">&#187; Download sample note</a><br><br>
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<h1 class="hidden-resizer-discover" style="float:left; font-size:68px; width:auto; background:Red;
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}
$preload.html( $response );
setTimeout('resizeCompanyName($("#preloadCompany-"+offset_company).find(".hidden-resizer"), "discover");',1);
//this second one is a hack. Needed when user taps button too quickly. Runs twice on shown, but user doesn't see, since it's exactly same size.
setTimeout(' resizeCompanyName($(".shownCompany").find(".hidden-resizer"), "discover");',1);
setTimeout('var galleries = $(".shownCompany").find(".ad-gallery").adGallery({width: 600,height: 400,thumb_opacity: 0.9});',1);
enableFollowButton();
enableCompanyBindings();
//duplocated in companies#show
//test = $.cookie('voteCompany');
//if (test && test == 1) {
// $.cookie('voteCompany', 0, { path: '/'});
// setTimeout("$('.supportButton').trigger('click')",500);
//}
test2 = $.cookie('fundCompany');
if (test2 && test2 == 1) {
$.cookie('fundCompany', 0, { path: '/'});
setTimeout("window.location.href='/invest'",500);
}
}
});
}
</script>
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