gistfile1.xml

<?xml version="1.0" ?>
<xsl:stylesheet xmlns:xsl="http://www.w3.org/1999/XSL/Transform" version="1.0">
  <xsl:output method="text" indent="no"/>
  <xsl:template match="/data">
    <![CDATA[<p>Dear ]]><xsl:choose>
      <xsl:when test="account/name">
        <xsl:value-of select="account/name" />
      </xsl:when>
      <xsl:otherwise>Valued Customer</xsl:otherwise>
    </xsl:choose><![CDATA[,</p> <p>We have not heard from you for a while. We wanted to check in and make sure that you are still having a great experience using our product(s). We have asked ]]><xsl:choose>
      <xsl:when test="account/ownerid/@name">
        <xsl:value-of select="account/ownerid/@name" />
      </xsl:when>
      <xsl:otherwise>a customer service representative</xsl:otherwise>
    </xsl:choose><![CDATA[ to contact you next week to get your feedback on the product(s) you are currently using and to give you details about our upcoming products.</p><p>?]]><xsl:choose>
      <xsl:when test="account/name">
        <xsl:value-of select="account/name" />
      </xsl:when>
      <xsl:otherwise></xsl:otherwise>
    </xsl:choose><![CDATA[?</p><p>&#160;</p> <p>Thank you.</p>]]>
  </xsl:template>
</xsl:stylesheet>