Krueger, R. A. (1998). The topic guide versus the questioning route. In Focus Group kit: Developing questions for focus groups (Vol. 3, pp. 9-12). DEPARTMENT OF FAMILY MEDICINE FOCUS GROUP RESOURCE GUIDE or across focus groups, while a theme is a larger topic that organizes or connects a The Focus Group Planning Guide INTRODUCTION Focus Groups can be a very helpful decision-making tool in a great number and variety of business situations. Introduction (10 Minutes) Moderator Introduction Description of the Focus Group Methodology A focus group is a qualitative research technique used to generate ideas These group interviews, structured to feed customer needs into our improvement efforts, are called "focus groups". Focus groups are used increasingly in higher Focus Groups Anita Gibbs Dr Anita Gibbs is a Research Officer at the Probation Studies Unit, Centre for Criminological Research, Oxford University. College Student Focus Group Discussion Guide Prepared by Peter D. Hart Research for the Association of American Colleges and Universities
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