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Natural capitalism




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Natural capital refers to the resources and services provided by nature. They are of enormous economic value - more so than the gross world product. Natural This approach is called natural capitalism because it's what capitalism might become if its largest category of capital—the “natural capital” of ecosystem Natural capital refers to the earth's natural resources and the ecological systems that provide vital life-support services to society and all living things. These services are of immense economic value; some are literally priceless, since they have no known substi- tutes. Natural Capitalism: Creating the Next Industrial Revolution is a 1999 book co-authored by Paul Hawken, Amory Lovins and Hunter Lovins. It has been translated into a dozen languages and was the subject of a Harvard Business Review summary. “Natural capital" refers to the world's stocks of natural assets including soil, air, water and all living things. In their book “Natural Capitalism: Creating the Next Natural Capitalism Solutions' mission is to educate senior decision-makers in business, government and civil society about how to implement more regenerative Most businesses still operate according to a world view that hasn't changed since the start of the Industrial Revolution. Then, natural resources were abundant Natural Capitalism. NEWS: We can create new jobs, restore our environment, and promote social stability. The solutions are creative, practical, and profitable. In Natural Capitalism, three top strategists show how leading-edge companies are practicing "a new type of industrialism" that is more efficient and profitable Natural Capitalism enables organizations to increase profitability and efficiency while becoming more environmentally and socially responsible. The concept


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