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David Aaker Managing Brand Equity Pdf 44
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TENTH EDITION STRATEGIC MARKET MANAGEMENT David A. | |
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In this article we describe David Aaker's Brand Equity model, an important concept within the marketing field. | |
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The Paperback of the Building Strong Brands by David A.. Aaker at .. 9 New & Used from $2.44.. .. Aaker extends the concepts put forth in Managing Brand Equity to . | |
Document (44) - ITSP Warrington | |
Title: Document (44).pdf Created Date: 8/9/2006 10:43:59 AM | |
AAKER ON BRANDING - Brand and Marketing Consultancy | |
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Building Strong Brands: David A.. Aaker: 9780029001516 . | |
Building Strong Brands [David A.. Aaker] .. Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of . 3b9d4819c4 |
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