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Created July 14, 2022 07:59
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Welcome, ironSource! in human speak


Welcome, ironSource!

Unity announced today that it has entered into an agreement to merge with ironSource. Wait, a merge you ask? This is more like an acquisition, but we chose "merge" wording for either accounting reasons, or for better stonks optics reasons.

We continue to believe that the world is a better place with more creators in it. This is actually a great statement that almost no one disagrees with!

We do have a bunch of products, and with our recent acquisitions of Parsec, SyncSketch, Wētā Digital, and Ziva Dynamics, we hope to somehow smash them into a coherent whole, eventually.

If you don’t know ironSource, among other things they have a mobile ad mediation platform. We also have a mediation platform!

And that's why we are merging/acquiring them. Because one of the following things must be true:

  • Their platform is better than ours,
  • Having two ad mediation platforms is better than having one,
  • Oh oh, I know! You know how Generative Adversarial Networks are/were a big thing in machine learning? By having two ad platforms at Unity, we can do the same, but FOR ADS!!! Generative Ad-versarial Network, it's going to be called. #VPofIdeas
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