arthur-abogadil/Per Metric Messages

## Per Metric Messages
 def result_description(key_name)
        descriptions = {
            :report_google_adwords_campaign => "We checked to see if you have any Google Adwords campaigns
            running and if you would benefit from running a campaign.
            AdWords campaigns are an effective way to reach customers
            when they're looking for your products or services.",

            :report_google_organic_campaign => "We crawled your site to test for best practice on-page
            optimisation factors required to help it rank better. It's
            important to have your on-page optimisation in order to help
            your pages rank on search engine results pages.",

            :report_display_advertising_campaign => "We checked the Google Display Network to see if you have any
            Display Advertising Campaigns running and if they're
            optimising. These campaigns reach customers when they're
            looking to convert.",

            :report_google_my_business_listing => "We checked to see if there is a Google My Business page for your
            business and if you've claimed it. This is essential for local
            customers to find you.",

            :report_optimised_google_my_business_listing => "We detected that you have a Google My Business page and
            assessed it to see if it's fully optimised. It's easier for local
            customers to connect with you if your listing is optimised.",

            :report_website_loading_speed => "We used a tool to check all the factors that impact a web page's
            loading speed to determine if yours is loading in a reasonable
            time. Slow loading pages give visitors time to leave before
            they’re seen your site.",

            :report_mobile_responsiveness_of_website => "We used a tool that rates the mobile friendliness of your website
            to determine if it's optimised for mobile. Mobile friendly sites
            offer users a better browsing experience.",

            :report_social_media_accounts => "We assessed what social media accounts you have and if they are
            the right ones for your business. Connecting with your customers
            on social media is now a business necessity.",

            :report_structured_data => "We tested your site to see if you have Schema.org tags installed
            and optimised for your business needs. Schema speaks directlty
            to search engines and helps you rank higher.",

            :report_rich_content => "We analysed your site for pages that contain long form rich
            content. Long content is informative and good for SEO.",

            :report_video_content => "We checked your website for optimised video content, which is
            an important ranking factor and a good way to engage your
            customers.",

            :report_phone_protocols => "We checked all the phone numbers on your website to see if they
            have the correct click to call code installed. Clickable phone
            numbers make it easy for customers to contact you and you can
            track this metric.",

            :report_analytics_code => "We scanned your website looking for the Google Analytics code, which is needed to track your visitors activity within your website.",
            :report_facebook_pixel_code => "We scanned your website looking for the Facebook Pixel code, which is very similar to the Analytics one, but in this case serves Facebook to do some tracking.",

            :report_backlinks_quality_audit => "We conducted a large search for unique backlinks to your site
            and assessed their credibility/quality. Quality backlinks are a key
            ranking factor.",

            :report_optimise_heading_and_title_tags => "We used technology to scrape your site to determine if your
            heading and title tags are optimised and setup correctly. These
            tags are important search engine ranking factors.",

            :report_positive_reviews_and_high_ratings => "We scraped the internet for reviews and rankings linked to your
            business and did an audit to determine the quality of them.
            Customers look at reviews and ratings to influence their
            purchasing decisions.",

            :report_display_ad_remarketing_campaign => "We scanned your website to check whether you are applying google remarketing campaigns or not, showing ads on specific websites can make your target market grow.",
            :report_call_tracking => "We checked your website to see if you are tracking the clicks on your phone numbers accross the site, this is a good way of measuring how interested your visitors are about getting in touch with you.",
            :report_live_chat => "We used technology to check if you have any live chat installed on your site. There are plenty of them, but they all are good tools to have a direct interaction with your potential customers.",

            :report_social_sharing_functionality => "We looked back over the last 12 months to see if anyone has
            shared your content. Shared content helps your ranking and
            engagement.",

            :report_secure_socket_layer_existence => "We tested your website checking for the existence of SSL certificate, having SSL on your website makes it more trustworthy and secure."
        }
        descriptions[key_name.to_sym]
    end

    def result_result(key_name, status)
        descriptions = {
            :report_google_adwords_campaign => {
                "0" => "As far as we can see, you are not managing any paid words or campaign on Google Adwords. Is your budget too tight? We can help you.",
                "1" => "We could see you are paying for some good keywords on Google Adwords. However, if you're not getting the results you need we can improve that.",
                "WARN" => ""
            },
            :report_google_organic_campaign => {
                "0" => "We've detected that your pages don’t have the basic on-page
                optimisation to appear on the first page of search engines results
                pages to attract new customers and traffic to your site.",
                "1" => "We've detected that the optimisations in terms of keywords on your website are appealing the visitors, keep doing it that way.",
                "WARN" => ""
            },
            :report_display_advertising_campaign => {
                "0" => "We can't find any trace of display advertising for your business.
                This is a really effective way for customers to find you online and
                visit your site when they're ready to convert.",
                "1" => "We've detected that you're running display ads. This is a great
                way for your receptive customers to find you.",
                "WARN" => ""
            },
            :report_google_my_business_listing => {
                "0" => "You are not present on Google My Business, and you should, because this is a great window for your potential customers to get to know you.",
                "1" => "Great! It looks like you already have a Business Listing on Google, that will appeal more customers than having just a website.",
                "WARN" => ""
            },
            :report_optimised_google_my_business_listing => {
                "0" => "A Google My Business page is good, but an optimised one is
                better. Your listing would really benefit from a professional
                overhaul.",
                "1" => "Congrats, your Google My Business page is awesome!",
                "WARN" => ""
            },
            :report_website_loading_speed => {
                "0" => "Having a slow loading website will make your customers flee before you show to them what you've got, you need to improve this as soon as possible.",
                "1" => "A speedy load time for your site is really important to keep
                customers engaged. Your website loads quickly which is great news.",
                "WARN" => ""
            },
            :report_mobile_responsiveness_of_website => {
                "0" => "People find it difficult to interact with sites that aren't optimised
                and that can drive them away. You're probably losing customers
                as your website isn't mobile optimised.",
                "1" => "Looks like your website is fully mobile optimised!",
                "WARN" => ""
            },
            :report_social_media_accounts => {
                "0" => "Your customers are extremely social and you don't have the best
                social media accounts to reach them.",
                "1" => "You're connecting with your customers on all the right social
                media channels, keep it up.",
                "WARN" => ""
            },
            :report_structured_data => {
                "0" => "We've identified that you don’t have schema implemented. This
                is a key ranking factor that you’re missing out on, and your
                search engine results would look a lot more appealing to new
                customers with schema.",
                "1" => "You have the schema implemented in your website, you just have to make sure you are using it the right way.",
                "WARN" => ""
            },
            :report_rich_content => {
                "0" => "Your site is a bit light on content and this can affect your search
                engine rankings. The more content you have, the more relevant
                people will find it and be likely to share it around.",
                "1" => "You have some great content on your website with several pages
                containing over 1,200 words and most of them with over 300 words. Keep doing it this way!.",
                "WARN" => ""
            },
            :report_video_content => {
                "0" => "We couldn't find any video on your website. People love video
                content - it's really engaging and sharable. You should consider
                creating some video content that will appeal to your customers.",
                "1" => "You have at least a couple of videos on your website, let's try to use them more frequently, they are a great marketing tool",
                "WARN" => ""
            },
            :report_phone_protocols => {
                "0" => "We’ve detected that the contact phone numbers on your website
                aren't optimised with click to call code. You could be missing
                out on a lot of calls and losing a lot of business because of this.",
                "1" => "Splendid! More than 90% of the pages we scanned have the click to call code, that's the best way to get some calls",
                "WARN" => ""
            },
            :report_analytics_code => {
                "0" => "We couldn't find any Google Analytics codes on your page, you should start doing it ASAP, it's a great tool to keeping track of your sales.",
                "1" => "Great news! You're Google Analytics code is on place and ready to receive some events and trackings",
                "WARN" => ""
            },
            :report_facebook_pixel_code => {
                "0" => "We were unable to find the Facebook Pixel code across your website. This tool is becoming very important in terms of marketing today.",
                "1" => "Fantastic, you have set the Facebook Pixel on your website, so you can track your visitors activity now. If you need help doing that just contact us.",
                "WARN" => ""
            },
            :report_backlinks_quality_audit => {
                "0" => "There are little to no backlinks to your website. This can
                negatively impact your SEO ranking and means people aren't
                interacting with your content.",
                "1" => "You have a healthy number of backlinks to your sites from some
                credible sources. This is great for your SEO and natural ranking.",
                "WARN" => ""
            },
            :report_optimise_heading_and_title_tags => {
                "0" => "Your titles and heading tags are kind of flat, they need to be unique and stay within 60 characters. Also, make sure there are some keywords on them.",
                "1" => "Your heading and title tags are unique and optimised for your
                keywords, well done.",
                "WARN" => ""
            },
            :report_positive_reviews_and_high_ratings => {
                "0" => "We noticed you are not getting too many reviews from your visitors, or they are not as good as expected. We can help you improve your overall rating.",
                "1" => "We've found some really good reviews and ratings for your
                business. This is great social confirmation for your business and
                builds a strong brand position. It also helps with organic page
                ranking.",
                "WARN" => ""
            },
            :report_display_ad_remarketing_campaign => {
                "0" => "We haven't found any remarketing tag on your website, it means that you are not seizing the power of this tool. If you don't know how to do it we can help you.",
                "1" => "Nice! Looks like you've tapped into the power of remarketing, however there's a chance your website is prepared but you might not be doing it yet.",
                "WARN" => ""
            },
            :report_call_tracking => {
                "0" => "It seems you are not tracking your phone calls, you should't start doing it to check for any trends on your website.",
                "1" => "Perfect, you are tracking your phone calls on your website.",
                "WARN" => ""
            },
            :report_live_chat => {
                "0" => "Sadly we couldn't find any live chat installed on your site, at least none of the most popular ones. You might be missing lots of sales because customers want to reach you quickly.",
                "1" => "That's great, you have a live chat installed and working on your site.",
                "WARN" => ""
            },
            :report_social_sharing_functionality => {
                "0" => "We found out that you don't have so many shares of your website, you need to improve your presence and quality in order to get your content shared.",
                "1" => "We can see that many people is sharing your content, that's pretty good!"
            },
            :report_secure_socket_layer_existence => {
                "0" => "Your website has no SSL certificate. Consider getting one soon in order to gain your visitors' trust.",
                "1" => "Your website has SSL certificate. That's good news, now your visitors can browse it without worries."
            }
        }
        descriptions[key_name.to_sym][status] == "" ? "" : descriptions[key_name.to_sym][status]
    end
	def result_description(key_name)
	descriptions = {
	:report_google_adwords_campaign => "We checked to see if you have any Google Adwords campaigns
	running and if you would benefit from running a campaign.
	AdWords campaigns are an effective way to reach customers
	when they're looking for your products or services.",

	:report_google_organic_campaign => "We crawled your site to test for best practice on-page
	optimisation factors required to help it rank better. It's
	important to have your on-page optimisation in order to help
	your pages rank on search engine results pages.",

	:report_display_advertising_campaign => "We checked the Google Display Network to see if you have any
	Display Advertising Campaigns running and if they're
	optimising. These campaigns reach customers when they're
	looking to convert.",

	:report_google_my_business_listing => "We checked to see if there is a Google My Business page for your
	business and if you've claimed it. This is essential for local
	customers to find you.",

	:report_optimised_google_my_business_listing => "We detected that you have a Google My Business page and
	assessed it to see if it's fully optimised. It's easier for local
	customers to connect with you if your listing is optimised.",

	:report_website_loading_speed => "We used a tool to check all the factors that impact a web page's
	loading speed to determine if yours is loading in a reasonable
	time. Slow loading pages give visitors time to leave before
	they’re seen your site.",

	:report_mobile_responsiveness_of_website => "We used a tool that rates the mobile friendliness of your website
	to determine if it's optimised for mobile. Mobile friendly sites
	offer users a better browsing experience.",

	:report_social_media_accounts => "We assessed what social media accounts you have and if they are
	the right ones for your business. Connecting with your customers
	on social media is now a business necessity.",

	:report_structured_data => "We tested your site to see if you have Schema.org tags installed
	and optimised for your business needs. Schema speaks directlty
	to search engines and helps you rank higher.",

	:report_rich_content => "We analysed your site for pages that contain long form rich
	content. Long content is informative and good for SEO.",

	:report_video_content => "We checked your website for optimised video content, which is
	an important ranking factor and a good way to engage your
	customers.",

	:report_phone_protocols => "We checked all the phone numbers on your website to see if they
	have the correct click to call code installed. Clickable phone
	numbers make it easy for customers to contact you and you can
	track this metric.",

	:report_analytics_code => "We scanned your website looking for the Google Analytics code, which is needed to track your visitors activity within your website.",
	:report_facebook_pixel_code => "We scanned your website looking for the Facebook Pixel code, which is very similar to the Analytics one, but in this case serves Facebook to do some tracking.",

	:report_backlinks_quality_audit => "We conducted a large search for unique backlinks to your site
	and assessed their credibility/quality. Quality backlinks are a key
	ranking factor.",

	:report_optimise_heading_and_title_tags => "We used technology to scrape your site to determine if your
	heading and title tags are optimised and setup correctly. These
	tags are important search engine ranking factors.",

	:report_positive_reviews_and_high_ratings => "We scraped the internet for reviews and rankings linked to your
	business and did an audit to determine the quality of them.
	Customers look at reviews and ratings to influence their
	purchasing decisions.",

	:report_display_ad_remarketing_campaign => "We scanned your website to check whether you are applying google remarketing campaigns or not, showing ads on specific websites can make your target market grow.",
	:report_call_tracking => "We checked your website to see if you are tracking the clicks on your phone numbers accross the site, this is a good way of measuring how interested your visitors are about getting in touch with you.",
	:report_live_chat => "We used technology to check if you have any live chat installed on your site. There are plenty of them, but they all are good tools to have a direct interaction with your potential customers.",

	:report_social_sharing_functionality => "We looked back over the last 12 months to see if anyone has
	shared your content. Shared content helps your ranking and
	engagement.",

	:report_secure_socket_layer_existence => "We tested your website checking for the existence of SSL certificate, having SSL on your website makes it more trustworthy and secure."
	}
	descriptions[key_name.to_sym]
	end

	def result_result(key_name, status)
	descriptions = {
	:report_google_adwords_campaign => {
	"0" => "As far as we can see, you are not managing any paid words or campaign on Google Adwords. Is your budget too tight? We can help you.",
	"1" => "We could see you are paying for some good keywords on Google Adwords. However, if you're not getting the results you need we can improve that.",
	"WARN" => ""
	},
	:report_google_organic_campaign => {
	"0" => "We've detected that your pages don’t have the basic on-page
	optimisation to appear on the first page of search engines results
	pages to attract new customers and traffic to your site.",
	"1" => "We've detected that the optimisations in terms of keywords on your website are appealing the visitors, keep doing it that way.",
	"WARN" => ""
	},
	:report_display_advertising_campaign => {
	"0" => "We can't find any trace of display advertising for your business.
	This is a really effective way for customers to find you online and
	visit your site when they're ready to convert.",
	"1" => "We've detected that you're running display ads. This is a great
	way for your receptive customers to find you.",
	"WARN" => ""
	},
	:report_google_my_business_listing => {
	"0" => "You are not present on Google My Business, and you should, because this is a great window for your potential customers to get to know you.",
	"1" => "Great! It looks like you already have a Business Listing on Google, that will appeal more customers than having just a website.",
	"WARN" => ""
	},
	:report_optimised_google_my_business_listing => {
	"0" => "A Google My Business page is good, but an optimised one is
	better. Your listing would really benefit from a professional
	overhaul.",
	"1" => "Congrats, your Google My Business page is awesome!",
	"WARN" => ""
	},
	:report_website_loading_speed => {
	"0" => "Having a slow loading website will make your customers flee before you show to them what you've got, you need to improve this as soon as possible.",
	"1" => "A speedy load time for your site is really important to keep
	customers engaged. Your website loads quickly which is great news.",
	"WARN" => ""
	},
	:report_mobile_responsiveness_of_website => {
	"0" => "People find it difficult to interact with sites that aren't optimised
	and that can drive them away. You're probably losing customers
	as your website isn't mobile optimised.",
	"1" => "Looks like your website is fully mobile optimised!",
	"WARN" => ""
	},
	:report_social_media_accounts => {
	"0" => "Your customers are extremely social and you don't have the best
	social media accounts to reach them.",
	"1" => "You're connecting with your customers on all the right social
	media channels, keep it up.",
	"WARN" => ""
	},
	:report_structured_data => {
	"0" => "We've identified that you don’t have schema implemented. This
	is a key ranking factor that you’re missing out on, and your
	search engine results would look a lot more appealing to new
	customers with schema.",
	"1" => "You have the schema implemented in your website, you just have to make sure you are using it the right way.",
	"WARN" => ""
	},
	:report_rich_content => {
	"0" => "Your site is a bit light on content and this can affect your search
	engine rankings. The more content you have, the more relevant
	people will find it and be likely to share it around.",
	"1" => "You have some great content on your website with several pages
	containing over 1,200 words and most of them with over 300 words. Keep doing it this way!.",
	"WARN" => ""
	},
	:report_video_content => {
	"0" => "We couldn't find any video on your website. People love video
	content - it's really engaging and sharable. You should consider
	creating some video content that will appeal to your customers.",
	"1" => "You have at least a couple of videos on your website, let's try to use them more frequently, they are a great marketing tool",
	"WARN" => ""
	},
	:report_phone_protocols => {
	"0" => "We’ve detected that the contact phone numbers on your website
	aren't optimised with click to call code. You could be missing
	out on a lot of calls and losing a lot of business because of this.",
	"1" => "Splendid! More than 90% of the pages we scanned have the click to call code, that's the best way to get some calls",
	"WARN" => ""
	},
	:report_analytics_code => {
	"0" => "We couldn't find any Google Analytics codes on your page, you should start doing it ASAP, it's a great tool to keeping track of your sales.",
	"1" => "Great news! You're Google Analytics code is on place and ready to receive some events and trackings",
	"WARN" => ""
	},
	:report_facebook_pixel_code => {
	"0" => "We were unable to find the Facebook Pixel code across your website. This tool is becoming very important in terms of marketing today.",
	"1" => "Fantastic, you have set the Facebook Pixel on your website, so you can track your visitors activity now. If you need help doing that just contact us.",
	"WARN" => ""
	},
	:report_backlinks_quality_audit => {
	"0" => "There are little to no backlinks to your website. This can
	negatively impact your SEO ranking and means people aren't
	interacting with your content.",
	"1" => "You have a healthy number of backlinks to your sites from some
	credible sources. This is great for your SEO and natural ranking.",
	"WARN" => ""
	},
	:report_optimise_heading_and_title_tags => {
	"0" => "Your titles and heading tags are kind of flat, they need to be unique and stay within 60 characters. Also, make sure there are some keywords on them.",
	"1" => "Your heading and title tags are unique and optimised for your
	keywords, well done.",
	"WARN" => ""
	},
	:report_positive_reviews_and_high_ratings => {
	"0" => "We noticed you are not getting too many reviews from your visitors, or they are not as good as expected. We can help you improve your overall rating.",
	"1" => "We've found some really good reviews and ratings for your
	business. This is great social confirmation for your business and
	builds a strong brand position. It also helps with organic page
	ranking.",
	"WARN" => ""
	},
	:report_display_ad_remarketing_campaign => {
	"0" => "We haven't found any remarketing tag on your website, it means that you are not seizing the power of this tool. If you don't know how to do it we can help you.",
	"1" => "Nice! Looks like you've tapped into the power of remarketing, however there's a chance your website is prepared but you might not be doing it yet.",
	"WARN" => ""
	},
	:report_call_tracking => {
	"0" => "It seems you are not tracking your phone calls, you should't start doing it to check for any trends on your website.",
	"1" => "Perfect, you are tracking your phone calls on your website.",
	"WARN" => ""
	},
	:report_live_chat => {
	"0" => "Sadly we couldn't find any live chat installed on your site, at least none of the most popular ones. You might be missing lots of sales because customers want to reach you quickly.",
	"1" => "That's great, you have a live chat installed and working on your site.",
	"WARN" => ""
	},
	:report_social_sharing_functionality => {
	"0" => "We found out that you don't have so many shares of your website, you need to improve your presence and quality in order to get your content shared.",
	"1" => "We can see that many people is sharing your content, that's pretty good!"
	},
	:report_secure_socket_layer_existence => {
	"0" => "Your website has no SSL certificate. Consider getting one soon in order to gain your visitors' trust.",
	"1" => "Your website has SSL certificate. That's good news, now your visitors can browse it without worries."
	}
	}
	descriptions[key_name.to_sym][status] == "" ? "" : descriptions[key_name.to_sym][status]
	end