Paginate a custom WP_Query on a Wordpress static page. Be sure to REFRESH PERMALINKS!!!

functions.php

// add new rule to match routes at "/events/page/#"
function add_rewrite_rules($aRules) {
	$aNewRules = array('events/page/(\d+)/?$' => 'index.php?pagename=events&paged=$matches[1]');
	$aRules = $aNewRules + $aRules;
	return $aRules;
}
// hook add_rewrite_rules function into rewrite_rules_array
add_filter('rewrite_rules_array', 'add_rewrite_rules');

page-events.php

...content...

<?php 
$args = array(
	'posts_per_page' => $wp_query->query_vars['posts_per_page'],
	'offset' => $wp_query->query_vars['paged'] * $wp_query->query_vars['posts_per_page'],
	'post_type' => 'event',    
	'order' => 'ASC',
	'orderby' => 'menu_order'
  );
$my_query = new WP_Query( $args );

if($my_query->have_posts()): 
	while($my_query->have_posts()): $my_query->the_post(); ?>
		<li>
			<h3><?php the_title(); ?></h3>
			<p><?php the_content(); ?></p>
		</li>
	<?php endwhile; // End while $my_query->have_posts
endif; // End if $my_query->have_posts
wp_reset_postdata(); ?>

...content...

<div class="pagination-event">
	<?php $args = array(
		'base'         => get_bloginfo('url') . '/events/%_%', //matches page slug
		'format'       => 'page/%#%/', //url format is "/events/page/#"
		'total'        => $wp_query->max_num_pages,
		'current'      => max( 1, $wp_query->query_vars['paged'] ),
		'show_all'     => true,
		//'end_size'     => 1,
		//'mid_size'     => 2,
		'prev_next'    => True,
		'prev_text'    => __('&larr; Previous'),
		'next_text'    => __('Next &rarr;'),
		'type'         => 'plain',
		'add_args'     => False,
		'add_fragment' => ''
	);
	echo paginate_links( $args ); ?>
</div>

...content...