asyatikkanen
asyatikkanen
/ predicting_customer_behav_1.R
Created
May 9, 2019 15:36
— forked from mattbaggott/predicting_customer_behav_1.R
Uses the BTYD package and Pareto/NBD model to predict customer behavior in R
Slides are at: http://www.slideshare.net/mattbagg/baggott-predict-customerinrpart1#
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| # | |
| # PREDICTING LONG TERM CUSTOMER VALUE WITH BTYD PACKAGE | |
| # Pareto/NBD (negative binomial distribution) modeling of | |
| # repeat-buying behavior in a noncontractual setting | |
| # | |
| # Matthew Baggott, matt@baggott.net | |
| # | |
| # Accompanying slides at: | |
| # http://www.slideshare.net/mattbagg/baggott-predict-customerinrpart1# | |
| # |