The living product market for deep workers is comprised of the following segments
Requirements:
- High speed internet for effeciency
- Silent operation for attention
- Sit/stand desk with wobble board or walking treadmill for endurance
- No other people for effectiveness; cannot be cohabited, as causes interference.OK: Office room rentals
Solutions:
- Office room rentals ($1.5kAUD/month)
Unsuitable:
- Office cubicle rentals: less versatility, as shared space means less customisation and more interference (e.g. meeting rooms instead of cubicle meetings)
- Cohabitation (regardless of residential & business): causes interference
- Residences:
- Suburban: maintenance work occurs during working hours
- Cabins: boutique so expensive, too far away, poor internet
- Library silent rooms: unable to customise the space, hold meetings, etc
Requirements:
- Shower
- Water
- Laundry
Solutions:
- Office + Laundromat: most offices provide shower and water
Unsuitable:
- Dry cleaners: too expensive
- Residential: too expensive
- Hostels: affordable, but may be far from office
Market Opportunity:
- Office room rentals with washer/dryer combo machine inside
Requirements:
- Quick and easy nutrition
Solutions:
- Meal replacement powders have solved this segment
Unsuitable:
- Relationships: high interference
- Restaurants & Takeout: expensive, time consuming, nutrition not guaranteed
- Servants: minimum wage laws in most western countries have eliminated this job market for the lower and middle classes, keeping those would-be workers improverished
Requirements:
- Cheap, minimalist, convenient, inconspicuous
Solutions:
- None that meet all requirements
Unsuitable:
- Homeless: too inconvenient
- Shelters: too inconvenient
- Hammock: not suitable for everyday long-term use (back problems develop), not inconspicious when deployed (cleaners and bystands will spot you), no environmental protection
- Bedroll (aka swag, backpack bed): not inconspicuous, rain is disruptive (noise, leaks)
- Office (furniture): not inconspicuous
- Friends: high interference
- Cage Hostels: not inspiring
- Hostel: too noisey
- Capsule Hostel: too rare
- Hotel: too expensive
- Tiny house:
- Renting: boutique so expensive
- Buying: requires large upfront capital, government regulations cause interference, flexibility requires car
- Coliving: too expensive, high interference
- Overseas apartments: high interference (visa runs)
Market Opportunity:
- Capsules solve the all the options, except for convenience (they are rare to find, and not portable).
- Market essentially needs inconspicuous, portable, capsules; such that one can sleep in a park, or office, with environmental resistance, and no interference (police, cleaners, rule-makers); various designs and features should be available:
- transportion feature: backpack vs roller
- design feature: cardboard box, bricks, bench, cement, trunk
- usage features: roller wheels for sliding in and out, versus coffin top opening, versus side flap opening
- quality features:
- lower quality would delegate environmental protection and ventaliation to contextual environment (e.g. office) essentially resembling as a air mattress inside a cage frame with cardbox covering (would still suffer from environmental noise, e.g.night-time cleaning)
- mid quality would resemble a matress inside a wooden box with a coverable side (would still somewhat suffer from environmental noise, e.g. night-time cleaning), or a closable side (would require a ventilation solution which would push it into the higher quality tier)
- higher quality would resemble a capsule bed but be aimed at portability and versatility (the existing capsule bed market is boutique/luxory hotels, which do permanent installations connected to mains electricity; however such is not necessary for this market opportunity, as powerbanks are fine, and offices provide the work benefits).
- Tiny Homes fits between home renter, and home buyer; however that assumes home is the product, it is not, product is a sleep space (home is many different products of a legacy market landscape); as such, homes, including tiny homes, are priced orders of magnitude higher (as they are many different products crammed into one) than a sleep space product alone
- Pricing initially would be about the cost of a king size bed with bedding, once scale has kicked in, pricing would reduce to be competitive to single beds
Closest Competitor in Price Range:
- https://en.wikipedia.org/wiki/Box-bed (made in antiquity, poor technology, poor ventalation, no longer inconspicous with modern decor and expectations)
- https://en.wikipedia.org/wiki/Four_penny_coffin (cohabitation interference)
- office rentals that provide capsule bedding (extremely rare, location dependent, boutiqueness means high price, all this means is delegation of agency/versatility)
Unsuitable MVPs:
- Cardbox box: likely to be manipulated by cleaners and guests, however "do not touch; fragile" stickers may solve that
Possible MVPs:
- Wire mesh with coverings to fit in with office environment (such as placing boxes atop of it)
- Plywood sheets with ventalation holes or open-curtain-side, with possible paint job or coverings to fit in with office environments
Office environment foundations:
- https://www.bunnings.com.au/rapidmesh-900-x-940-x-1800mm-wire-mesh-storage-locker_p0035901 - might work
- https://www.bunnings.com.au/scandia-struktur-module-box-modular-6-black_p3171700 - might work
- https://www.bunnings.com.au/craftright-325-x-160-x-120mm-maxi-plastic-mitre-box_p5810214 - covering
- https://www.bunnings.com.au/haron-300-x-100mm-wooden-mitre-box_p5711498 - coverings
- https://www.bunnings.com.au/smart-bed-in-box-memory-foam-single-mattress_p0086756 - mattress
- https://www.bunnings.com.au/black-mango-ashlee-148cm-charcoal-blanket-box_p0161313 - too small
- https://www.bunnings.com.au/black-mango-ashlee-148cm-navy-blanket-box_p0161353 - too small
- https://www.bunnings.com.au/pelican-1240-x-620-x-450mm-grey-cargo-case_p5810301 - too small
- https://www.bunnings.com.au/tactix-500-x-1200-x-312mm-vehicle-metal-storage-slider_p5820904 - too small
- https://www.bunnings.com.au/bodum-bistro-bread-box-small-ivory_p0158304 - too small
- https://www.bunnings.com.au/wrap-move-38l-light-duty-flat-moving-carton_p2583000 - good decor, but cardbox box without frame would not be suitable, and cardbox invites manipulation by cleaners
- https://www.espplay.co.uk/shop/storage-solutions/storage-box-1-2m/ - too small
- https://www.target.com/p/arthur-tufted-storage-bench-project-62/-/A-78298940?preselect=54564578#lnk=sametab - too small
- https://www.bunnings.com.au/ezy-storage-bunker-crate-system-long-tray_p0095868 - size not specified
- https://www.bunnings.com.au/tactix-heavy-duty-storage-box-60l_p2583691 - size not specified
- https://www.bunnings.com.au/multistore-2000-x-750-x-450mm-storage-unit-beach_p0168968 - cupboard style
- https://www.bunnings.com.au/flexi-storage-oak-sliding-wardrobe-door_p2583917 - cupboard doors could be put together
- https://www.bunnings.com.au/keter-270l-sherwood-outdoor-storage-box_p3191796 - too small