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Last active Jun 21, 2020
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Blog: Market Opportunity: Living Products for Deep Workers

Market Opportunity: Living Products for Deep Workers

The living product market for deep workers is comprised of the following segments

Work & Storage Space

Requirements:

  • High speed internet for effeciency
  • Silent operation for attention
  • Sit/stand desk with wobble board or walking treadmill for endurance
  • No other people for effectiveness; cannot be cohabited, as causes interference.OK: Office room rentals

Solutions:

  • Office room rentals ($1.5kAUD/month)

Unsuitable:

  • Office cubicle rentals: less versatility, as shared space means less customisation and more interference (e.g. meeting rooms instead of cubicle meetings)
  • Cohabitation (regardless of residential & business): causes interference
  • Residences:
    • Suburban: maintenance work occurs during working hours
    • Cabins: boutique so expensive, too far away, poor internet
  • Library silent rooms: unable to customise the space, hold meetings, etc

Hygiene Services

Requirements:

  • Shower
  • Water
  • Laundry

Solutions:

  • Office + Laundromat: most offices provide shower and water

Unsuitable:

  • Dry cleaners: too expensive
  • Residential: too expensive
  • Hostels: affordable, but may be far from office

Market Opportunity:

  • Office room rentals with washer/dryer combo machine inside

Food Products

Requirements:

  • Quick and easy nutrition

Solutions:

  • Meal replacement powders have solved this segment

Unsuitable:

  • Relationships: high interference
  • Restaurants & Takeout: expensive, time consuming, nutrition not guaranteed
  • Servants: minimum wage laws in most western countries have eliminated this job market for the lower and middle classes, keeping those would-be workers improverished

Sleep Space Product

Requirements:

  • Cheap, minimalist, convenient, inconspicuous

Solutions:

  • None that meet all requirements

Unsuitable:

  • Homeless: too inconvenient
  • Shelters: too inconvenient
  • Hammock: not suitable for everyday long-term use (back problems develop), not inconspicious when deployed (cleaners and bystands will spot you), no environmental protection
  • Bedroll (aka swag, backpack bed): not inconspicuous, rain is disruptive (noise, leaks)
  • Office (furniture): not inconspicuous
  • Friends: high interference
  • Cage Hostels: not inspiring
  • Hostel: too noisey
  • Capsule Hostel: too rare
  • Hotel: too expensive
  • Tiny house:
    • Renting: boutique so expensive
    • Buying: requires large upfront capital, government regulations cause interference, flexibility requires car
  • Coliving: too expensive, high interference
  • Overseas apartments: high interference (visa runs)

Market Opportunity:

  • Capsules solve the all the options, except for convenience (they are rare to find, and not portable).
  • Market essentially needs inconspicuous, portable, capsules; such that one can sleep in a park, or office, with environmental resistance, and no interference (police, cleaners, rule-makers); various designs and features should be available:
    • transportion feature: backpack vs roller
    • design feature: cardboard box, bricks, bench, cement, trunk
    • usage features: roller wheels for sliding in and out, versus coffin top opening, versus side flap opening
    • quality features:
      • lower quality would delegate environmental protection and ventaliation to contextual environment (e.g. office) essentially resembling as a air mattress inside a cage frame with cardbox covering (would still suffer from environmental noise, e.g.night-time cleaning)
      • mid quality would resemble a matress inside a wooden box with a coverable side (would still somewhat suffer from environmental noise, e.g. night-time cleaning), or a closable side (would require a ventilation solution which would push it into the higher quality tier)
      • higher quality would resemble a capsule bed but be aimed at portability and versatility (the existing capsule bed market is boutique/luxory hotels, which do permanent installations connected to mains electricity; however such is not necessary for this market opportunity, as powerbanks are fine, and offices provide the work benefits).
  • Tiny Homes fits between home renter, and home buyer; however that assumes home is the product, it is not, product is a sleep space (home is many different products of a legacy market landscape); as such, homes, including tiny homes, are priced orders of magnitude higher (as they are many different products crammed into one) than a sleep space product alone
  • Pricing initially would be about the cost of a king size bed with bedding, once scale has kicked in, pricing would reduce to be competitive to single beds

Closest Competitor in Price Range:

Unsuitable MVPs:

  • Cardbox box: likely to be manipulated by cleaners and guests, however "do not touch; fragile" stickers may solve that

Possible MVPs:

  • Wire mesh with coverings to fit in with office environment (such as placing boxes atop of it)
  • Plywood sheets with ventalation holes or open-curtain-side, with possible paint job or coverings to fit in with office environments

Office environment foundations:

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