This is a proposal for a talk that I'd love to give. If you'd love to have me present this at your conference, please get in touch. If you'd like to attend this talk, please +1 it in the comments.
Versions of this talk have been presented at:
This talk is vitally important, as it explains how companies can have the developer presence and attraction of Google, and the personal brand success of people like Paul Irish if they wish. It's important that it is presented at non-open-source conferences, as that would just be preaching to the choir rather than to those web developers whom need it most.