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ben-chin / cw.md
Last active March 11, 2016 23:20

Shipping fast, and why you should

The short answer

The main purpose of releasing new features is driven by the business need to meet customer demand and offer a better product than your competitors. When releasing a new product you’ll be primarily concerned with:

  • the time taken from finishing development of a feature to getting feedback from customers
  • ensuring that your code doesn’t break when exposed to real, production traffic (whether or not it worked in testing and QA)

If a product takes too long to launch then you run the risk of releasing something that no longer satisfies customer demand or being beaten to market by a competitor and appearing to play catchup.