- Crawling File: Sitemap.xml
- Blocking File: Robots.txt
- 301 Redirects: Source URL, Target URL, HTTP Status Code
- Basic Snippets:
- Title Tag: up to 70 characters
- Meta Description: up to 156 characters
- URL: up to 70 characters
- Structured Data:
- Rich Snippets:
- Breadcrumbs
- Headings(
<h1>-<h6>): Heading levels 1-6. - Images(
<img>): alt attribute, src filename, src filesize - Body Text(
<main>): Contains the central content unique to this document.- Length: at least 250 words
- Uniqueness: no duplicate content
- Substance: relevant keywords
- Internal Links: link name, title attribute, status
- External Links: link name, title attribute, status, pagerank
- Page Speed
- Eliminate render-blocking JavaScript and CSS in above-the-fold content
- Leverage browser caching
- Optimize images
- Minify JavaScript
- Minify CSS
- Minify HTML
- Avoid landing page redirects
- Enable compression
- Prioritize visible content
- Reduce server response time
- User Experience
- Size tap targets appropriately (Mobile)
- Avoid Plugins
- Configure the viewport
- Size content to viewport
- Use legible font sizes
- Business Details:
- Business Name
- Website URL
- Brand Images
- Logo
- Mark
- Description
- Tagline
- Category
- Phone Number
- Email Address
- Street Address
- Location Details:
- Location Name
- Location URL
- Street Address
- Phone Number
- Email Address
- Categories
- Hours
- Description
- Service Area (Radius)
- Mobile Friendly: Responsive layout.
- Validation: Passes W3C Markup Validation.
- Navigation(
<nav>): Contains navigation links. - Header(
<header): Section or page header. - Main(
<main>): Contains the central content unique to this document. - Footer(
<footer>): Section or page footer. - Address(
<address>): Contact information.
- Local Listings
- Google My Business
- Bing Places for Business
- Foursquare for Business
- Yelp for Business Owners
- Company Profiles
- General
- Social
- Google+
- YouTube
- Industrial
- Request Link Removals
- Disavow.txt
- Disavow by Link
- Disavow by Domain