Turn any text that looks like time to a time link alla youtube. clicking will change url hash, and (if found) a jwplayer to seek to that position

timelinks.js

(function($){
  $.fn.timelinks = function(options){
		var options = options || {};
		this.each(function(){
			var textNodes = $(this).contents().filter(function() {
    			return this.nodeType === 3; //Node.TEXT_NODE
  			}).each(function(){
  				var textNode = $(this);
  				var text = textNode.text();
  				var timestampRegex = /(\d{0,2})\:(\d\d)(\:(\d\d))?(\s{0,2}[ap]\.?m)?/gim;
  				text = text.replace(timestampRegex, function(match, p1, p2, p3, p4, p5){
  					if (p5) {
  						// it's just a day time, skip
  						return match;
  					}
  					var time = (typeof p3 == 'undefined' || p3 == null) ?
  						[0, parseInt(p1) || 0, parseInt(p2) || 0] :
  						[parseInt(p1) || 0, parseInt(p2) || 0, parseInt(p4) || 0];
  					var href = '#t=' + (time[0] ? [time[0], 'h', time[1], 'm', time[2], 's'] :
  						time[1] ? [time[1], 'm', time[2], 's'] :
  						[time[2], 's']).join('');
  					var seconds = (time[0] * 60 + time[1]) * 60 + time[2];
  					return ['<a class="timelink" data-seconds="' + seconds + '" href="' + href + '">', match, '</a>' ].join('');
  				});
  				textNode.replaceWith($('<span>' + text + '</span>'));
  			});
		});
	};
	$(document).on('click', '.timelink', function(e){
		var seconds = parseInt($(e.target).data('seconds'));
		if (window.jwplayer) {
			jwplayer().seek(seconds);
		}
	});
	$(function(){
		$('p,span,div,strong,li,h1,h2,h3,h4,h5,caption').timelinks();
	})
})(jQuery);