heh.rb

def sub_heading(content = nil)
  @sub_headings ||= []
  if content
    @sub_headings.push content
  elsif block_given?
    @sub_headings.each do |sub_heading|
      yield sub_heading
    end
  else
    Enumerator.new do |y|
      @sub_headings.each do |sub_heading|
        y << sub_heading
      end
    end
  end
end

hehe.erb

<!-- Add links to the sub heading -->
<% sub_heading link_to('A Link', some_path) %>
<% sub_heading link_to('Another One', some_path) %>

<!-- Use links in a block of HTML -->
<% sub_heading do |heading| %>
  <small><%= heading %></small>
<% end %>

<!-- Use links in other ways too -->
<% sub_heading.collect { |l| strip_tags(l) }.join(' - ') %>