A/B Testing with htaccess

htaccess-ab-test

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#        A/B TESTING (START)      #
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# (1) Check if our cookie is already set. 
#     If so, redirect to the previously-viewed page.

RewriteCond %{HTTP_COOKIE} ab_test_vers=([^;]+)
RewriteRule ^tracking$ https://yourdomain.com/test-page/%1 [cookie=ab_test_vers:true:yourdomain.com,L]

# (2) If no cookie is set (new visitor)
#     AND the current time is on an even-numbered second
#     Rewrite to /test-option-a AND set our cookie

RewriteCond %{HTTP_COOKIE} !ab_test_vers=([^;]+)
RewriteCond %{TIME_SEC} [02468]$
RewriteRule ^test-page$ /test-option-a [cookie=ab_test_vers:even:yourdomain.com,L]


# (3) If no cookie is set (new visitor)
#     AND the current time is on an odd-numbered second
#     Rewrite to /test-option-a AND set our cookie

RewriteCond %{HTTP_COOKIE} !ab_test_vers=([^;]+)
RewriteCond %{TIME_SEC} [13579]$
RewriteRule ^test-page$ /test-option-b [cookie=ab_test_vers:odd:yourdomain.com,L]

# (4) We can use the rewritten URL to redirect the vistor to the page 
#     they should see. The redirect can be to your won domain OR to an
#     external domain.

Redirect 302 /test-option-a   https://yourdomain.com/actual-test-page-a
Redirect 302 /test-option-b   https://yourdomain.com/actual-test-page-b

# NOTE: You can track the test results using Google Analytics by tracking the 
#       landing pages and referrers.

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#        A/B TESTING (END)        #
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