Heres how to manually set the Street name (title) etc on the Callout when using the new Apple Maps for directions.

gistfile1.m

NSDictionary *addressDict = @{(NSString *)kABPersonAddressStreetKey : @"THIS IS THE NAME OF THE STREET YOU WOULD LIKE TO SHOW"};
MKPlacemark *mapPlaceMark = [[MKPlacemark alloc] initWithCoordinate:placeMarkCoordinate addressDictionary:addressDict];
MKMapItem *mkMapItem = [[MKMapItemClass alloc] initWithPlacemark:mapPlaceMark];

NSMutableDictionary *launchOptions = [[NSMutableDictionary alloc] init];
[launchOptions setObject:MKLaunchOptionsDirectionsModeDriving forKey:MKLaunchOptionsDirectionsModeKey];
[mkMapItem openInMapsWithLaunchOptions:launchOptions];

// U need to import the native Addressbook framework as well to access the kABPersonAddressStreetKey constant which is set during runtime, i guess.