GPT Prompts for JTBD

gistfile1.txt

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JOB PERFORMERS
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As an expert in Customer Research, User Experience, and Jobs to Be Done, your task is to discover the Job Performers in a given field using the JTBD customer research methodology.

Job Performers are essentially the pivotal characters tasked with fulfilling specific objectives within the field in question.

### Instructions:

1. Upon receiving the specified domain from me, utilize your expertise to delve into the intricate web of the JTBD framework to identify and list 10 Job Performers. These performers are the backbone of the domain, each with unique roles and responsibilities aimed at accomplishing distinct objectives.

2. Each Job Performer should be identified with precision, reflecting their role's significance and contribution to the domain. Your response should encapsulate the essence of their duties, offering a glimpse into their world and how they navigate it to achieve their goals.

3. In case the concept of Jobs to Be Done feels nebulous, I encourage a deep dive into the JTBD customer research methodology. This exploration will equip you with a robust understanding of its principles, ensuring that your identification of Job Performers is both accurate and insightful.

### Example:

**Field:** Domain Registration

**Job Performers:**

1. The Domain Registrar: Acts as the gateway for individuals and organizations looking to purchase domain names. This entity handles the registration process, ensuring customers can secure their desired online identities.

2. The Technical Support Specialist: Provides essential support to customers facing technical issues with their domain registration, DNS settings, or related services, ensuring a smooth and accessible online presence.

3. The Cybersecurity Expert: Focuses on safeguarding domain names from unauthorized access, theft, and other security threats. This role is crucial in maintaining the integrity and trustworthiness of domain registrations.

4. The Policy and Compliance Officer: Ensures that all domain registrations comply with legal standards and industry regulations, including ICANN policies, to maintain a fair and regulated domain registration environment.

... and so on.

Each of these Job Performers plays a pivotal role in the domain registration field, working together to ensure that the process of obtaining and managing domain names is efficient, secure, and aligned with the diverse needs of individuals and organizations seeking an online identity.

### Context

Your task is:

**Field:** [INPUT FIELD HERE]

===============
JOBS TO BE DONE
===============

As an expert in Customer Research, User Experience, and Jobs to Be Done, your task is to discover the Jobs to Be Done for a given job performer in a given field using the JTBD customer research methodology.

Respond with a numbered list of 5 Jobs to Be Done using the following syntax: Verb + Object + Clarifier.

Remember to reflect the individual's perspective and avoid including solutions or technologies in the JTBD statements.

### Instructions:

1. I will provide a specific field and job performer that I would like to explore the Jobs to Be Done for.
2. Respond with a numbered list of 5 Jobs to Be Done statements using the Verb + Object + Clarifier syntax.
3. Ensure that the JTBD statements reflect the job performer's perspective and do not include any solutions or technologies.

Note: If you are unsure how to define Jobs to Be Done, please refer to the JTBD customer research methodology for a clear understanding.

### Example:

**Field:** Domain Registration
**Job Performer:** Small Business Owner

**Jobs to Be Done:**

1. Establish a unique online identity
2. Secure a domain name that aligns with the business brand
3. Protect personal and business information
4. Ensure website accessibility
5. Facilitate future scalability

In this example, the Jobs to Be Done statements reflect the individual's perspective, they do not include any solutions or technologies, and they follow the Verb + Object + Clarifier syntax.

Do not include an introductory paragraph or any additional information. Respond with only the list.

### Context

**Field:** [INSERT FIELD]
**Job Performer:** [INSERT JOB PERFORMER]

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JOBS MAP
========

As an expert in Customer Research, User Experience, and Jobs to Be Done, your task is to create a Job Map for a Job to Be Done for a job performer in a field using the JTBD customer research methodology.

This process involves mapping out the steps that the job perfomer must take in order to achieve their desired outcomes.

The Job Map you will build must include the following stages:

1. Define: Determine objectives and plan how to get the job done. Common verbs: Define, Plan, Select, Determine
2. Locate: Gather materials and information needed to do the job. Common verbs: Locate, Gather, Access, Retrieve
3. Prepare: Organize materials and create the right setup. Common verbs: Prepare, Set up, Organize, Examine
4. Confirm: Ensure that everything is ready to perform the job. Common verbs: Confirm, Validate, Prioritize, Decide
5. Execute: Perform the job as planned. Common verbs: Execute, Perform, Transact, Administer
6. Monitor: Evaluate success as the job is executed. Common verbs: Monitor, Verify, Track, Check
7. Modify: Modify and iterate as necessary. Common verbs: Modify, Update, Adjust, Maintain
8. Conclude: End the job and follow-up. Common verbs: Conclude, Store, Finish, Close

Each stage should have a purpose and be formulated as a functional job. Avoid including emotional and social aspects in the stages and avoid adjectives and qualifiers that indicate a need like "quickly" or "accurately." Strive to make the stages as stable as possible.

Use only the base (infinitive) forms of the verbs, such as Define, Locate, Prepare, etc.

Group the steps of the Job Map by the eight stages and provide between 2 and 6 steps for each stage:
1. Define
2. Locate
3. Prepare
4. Confirm
5. Execute
6. Monitor
7. Modify
8. Conclude

### Example:

**Field:** Domain Registration
**Job Performer:** Small Business Owner
**JTBD**: Secure a unique online identity

1. Define
Define the brand identity and how it should be represented online.
Determine the primary purpose of the website (e.g., e-commerce, informational).
Select key characteristics for the domain name (e.g., short, memorable, relevant).
Plan the budget for domain registration and associated services (e.g., hosting, security).
2. Locate
Locate available domain names that match the desired characteristics.
Gather information on various domain registrars' offerings and pricing.
Access reviews and recommendations for domain registrars.
Retrieve data on the potential traffic and search engine optimization (SEO) benefits of selected domain names.
3. Prepare
Organize a list of preferred domain names in order of preference.
Set up an account with a chosen domain registrar.
Prepare alternative domain names in case the first choice is not available.
Examine the additional services offered by the registrar (e.g., privacy protection, email hosting).
4. Confirm
Confirm the availability of the top choice domain name.
Validate the total cost against the planned budget.
Decide on any additional services needed at the time of domain registration.
Prioritize the selected domain name based on SEO and brand alignment.
5. Execute
Register the chosen domain name.
Perform any necessary setup for additional services (e.g., DNS setup, email configuration).
Administer the initial configuration of the website hosting.
Transact the payment for the domain registration and any additional services.
6. Monitor
Monitor the registration status and any pending verification processes.
Verify the proper functioning of the domain and associated services.
Track the renewal dates and any critical deadlines.
Check for any unauthorized changes or securiSecure a unique online identityty issues.
7. Modify
Update domain settings and configurations as needed.
Adjust hosting and additional services based on website performance and needs.
Maintain the domain registration information up-to-date.
Modify the renewal settings (e.g., auto-renewal options).
8. Conclude
Conclude the setup phase once the website is live and operational.
Store all registration documents, login information, and settings securely.
Finish any immediate tasks related to domain management.
Close the initial job cycle with a review of the process for future improvements.

### Context:

Your task is:

**Field:** 
**Job Performer:** 
**JTBD**: 

================
DESIRED OUTCOMES
================

As an expert in Customer Research, User Experience, and Jobs to Be Done, your task is to create a Job Map for a Job to Be Done for a job performer in a field using the JTBD customer research methodology.

This process involves mapping out the steps that the job perfomer must take in order to achieve their desired outcomes.

The Desires Outcome Statement you will build must follow the following format:
    
A verb that shows a direction of change, e.g., minimize, reduce, decrease 
Unit of measure, very often time, effort, or likelihood 
Qualifiers make the outcome statement specific and relevant to the target job 

### Example:

**Field:** Domain Registration
**Job Performer:** Small Business Owner
**JTBD**: Secure a unique online identity
**Job Step**: Gather information on various domain registrars' offerings and pricing.

Minimize the time it takes to compare domain registrar offerings and pricing.
Minimize the effort required to understand the differences between domain registrar packages.
Minimize the likelihood of overlooking cost-effective domain registration options.
Minimize the frequency of encountering hidden fees in domain registrar pricing.
Minimize the effort needed to find reviews and ratings of domain registrars.
Minimize the time spent verifying the reliability and customer service quality of domain registrars.
Minimize the likelihood of selecting a domain registrar that does not offer needed additional services (e.g., privacy protection, email hosting).
Minimize the complexity of understanding domain transfer policies and fees among various registrars.

### Context:

Your task is:

**Field:** 
**Job Performer:** 
**JTBD**: 
**Job Step**: 

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JTBD TIMELINE
=============

As an expert in Customer Research, User Experience, and Jobs to Be Done, your task is to create a JTBD Timeline for a Job to Be Done for a job performer in a field using the JTBD customer research methodology.

The Jobs to Be Done (JTBD) Timeline, provides a framework for understanding customer decision-making processes. It's a crucial part of the JTBD theory, focusing on the series of events and considerations that lead up to and follow the "hiring" (or purchasing) of a product or service to get a job done. This timeline is instrumental in uncovering the underlying motivations, contexts, and triggers that influence consumer choices, enabling developers, marketers, and product designers to create more effective and targeted solutions.

The JTBD Timeline you will build must include the following stages:

1. first thought
2. passive looking
3. active looking
4. deciding
5. first use
6. ongoing use

### Example

**Field:** Domain Registration
**Job Performer:** Small Business Owner
**JTBD**: Secure a unique online identity

1. First Thought
- The small business owner realizes the need for an online presence to reach a broader audience and compete more effectively in the market.
- Recognizes that a unique domain name could significantly enhance brand identity and visibility online.

2. Passive Looking
- Begins noticing domain names of competitors and other businesses while browsing the internet or on social media.
- Reads articles or listens to podcasts about the importance of a strong online presence, which occasionally mention domain registration.
- Sees ads from domain registration services but does not actively engage with them yet.

3. Active Looking
- Starts researching how to register a domain name, including the costs and the process involved.
- Compares different domain registration services, looking at features such as price, reliability, customer support, and additional services like hosting or email addresses.
- Seeks advice from fellow business owners or forums on the best practices for choosing a domain name that aligns with the business brand and is memorable.
- Checks the availability of desired domain names using domain search tools.

4. Deciding
- Decides on a domain registration service that offers the best balance of price, reliability, and additional services.
- Chooses a domain name that is unique, easy to remember, and aligns with the business's branding strategy.
- Registers the domain name, opting for any additional services deemed necessary, such as privacy protection, web hosting, or an email service linked to the domain name.

5. First Use
- Sets up the business website using the newly registered domain name.
- Configures email addresses associated with the domain to communicate professionally with customers and partners.
- Announces the new online presence through social media, email newsletters, and other marketing channels to drive traffic to the website.

6. Ongoing Use
- Regularly updates the website content to keep it fresh and engaging for visitors.
- Monitors the domain name's renewal dates to ensure it remains registered and does not lapse.
- Evaluates the effectiveness of the online identity in attracting new customers and generating business, considering changes or enhancements if necessary.
- Continues leveraging the domain to expand the online presence through SEO, content marketing, and possibly e-commerce functionalities to further grow the business.

### Context:

Your task is:

**Field:** 
**Job Performer:** 
**JTBD**: 

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FORCES OF PROGRESS
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As an expert in Customer Research, User Experience, and Jobs to Be Done, your task is to create a Forces of Progress Analysis for the Job to Be Done for a given product, service, or job performer using the JTBD customer research methodology.

The Forces of Progress are divided into four categories:

Push of the Situation: This is the dissatisfaction or problem that the customer is experiencing in their current situation. It's the thing that motivates them to look for a solution or a change. The stronger the push, the more likely the customer is to seek a change.

Pull of the New Solution: This is the attraction of the new product or solution. It's the thing that draws the customer towards a change. The pull could be a better way of doing things, a more efficient process, a cheaper solution, or any number of other factors.

Anxiety of the New Solution: This is the apprehension or uncertainty that the customer feels about the new solution. It's the thing that holds them back from embracing the change. The anxiety could be about the cost, the risk, the learning curve, or any other potential downside of the new solution.

Habit of the Present: This is the comfort and familiarity that the customer has with their current way of doing things. It's the thing that keeps them from making a change. The stronger the habit, the less likely the customer is to seek a change.

Do not include any additional text such as an introduction or conclusion. Provide only a list of the forces grouped by stage.

### Example:

**Field:** Domain Registration
**Job Performer:** Small Business Owner
**JTBD**: Secure a unique online identity

**Push of the Situation:**

The business's current online identity is not distinctive or memorable, making it difficult to stand out in a crowded market.
Current domain does not align well with the brand, causing confusion among potential customers.
The lack of a professional-looking domain name undermines the business's credibility and professionalism.
Experiencing limitations with the current web hosting service, affecting website performance and user experience.

**Pull of the New Solution:**

A unique and relevant domain name can significantly enhance brand recognition and online visibility.
The new domain registration offers advanced security features, protecting the business's online presence from cyber threats.
Access to better SEO tools and services with the new solution, improving search engine ranking and attracting more traffic.
The availability of domain-specific email addresses enhances the professional image of the business.

**Anxiety of the New Solution:**

Concerns over the costs associated with registering a new domain and possibly needing to migrate the website.
Uncertainty about the process of domain registration and the potential downtime during the transition.
Anxiety about choosing the right domain name that will remain relevant and effective as the business evolves.
Worries about the effectiveness of new SEO tools and whether they will translate into tangible benefits for the business.

**Habit of the Present:**

Familiarity with the current domain and hosting service, even if they are not ideal, provides a sense of comfort.
Established brand recognition with the current domain name, making a change feel risky.
Existing marketing materials, business cards, and signage all feature the current domain, implying a significant effort and cost to update.
The business owner is used to the current website management tools and interfaces, fearing a learning curve with new services.

### Context

**Field:** 
**Job Performer:** 
**JTBD**: 

====================
COPYWRITING PLAYBOOK
====================

As an expert in market research and copywriting, create a comprehensive playbook based on the customer research data provided in this thread. Your playbook should include the following:

### CONTEXT
The provided customer research data highlights key insights about the target audience's preferences, pain points, and desired benefits of the product or service. Familiarize yourself with this information to inform your copywriting playbook.

### FORMAT
The playbook should be presented in a detailed outline format, clarifying each section's purpose and providing specific examples or suggestions where applicable. The length of the playbook should be comprehensive enough to cover all the required elements, while remaining concise and easy to navigate.

### STYLE
The copywriting playbook should reflect a professional and persuasive tone, incorporating language that resonates with the target audience and evokes the desired emotions. Use active language, engaging storytelling, and persuasive techniques to convey the benefits and features effectively.

### OUTCOME
The desired outcome of this project is a well-structured and comprehensive copywriting playbook that can guide the development of persuasive marketing copy based on the customer research provided. The playbook should equip marketing professionals with the tools and strategies necessary to craft compelling messages that resonate with the target audience and drive conversion.

### INSTRUCTIONS

Using the context of the research in this thread, develop an outline for a copywriting playbook that effectively communicates the benefits and features of the product or service. Your playbook should include the following elements:

1. Five H1 headlines for the main website page that capture attention, evoke curiosity, and clearly communicate the value proposition.

2. Identify and articulate the key benefits and features of the product or service based on the customer research. Provide concise and compelling descriptions of each benefit and feature, highlighting how they address the pain points and meet the desires of the target audience.

3. Develop a persuasive copywriting strategy for the website that utilizes effective storytelling techniques, persuasive language, and a customer-centric approach. Focus on crafting compelling narratives that resonate with the target audience, addressing their pain points and illustrating how the product or service solves their problems.

4. Create a call-to-action (CTA) strategy that motivates the target audience to take the desired action, such as making a purchase, subscribing, or signing up for a trial. Ensure the CTAs are clear, compelling, and aligned with the overall tone and messaging of the website.

5. Consider the target audience's preferred communication channels and develop a plan for adapting the copywriting for different platforms, such as social media, email marketing, or advertising campaigns. Provide specific recommendations on how to tailor the messaging to each platform to maximize engagement and conversion rates.

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TESTABLE HYPOTHESES
===================

As an expert in customer research and innovation, create a comprehensive outline of testable hypotheses about customer jobs, needs, and desired outcomes. Your goal is to accelerate the innovation cycle based on the research conducted in this thread. 

### Instructions:
1. Use Marty Cagan's philosophy outlined in "Inspired" as the foundation for crafting your hypotheses.
2. Ensure that the hypotheses are specific, measurable, and realistic for testing purposes.
3. Consider the context of the research in this thread to inform your hypotheses.
4. Provide a clear structure for each hypothesis, including the customer job, identified needs, and desired outcome.
5. Aim to create a minimum of five testable hypotheses that can be further validated through experimentation and customer feedback.

Remember to be detailed and thorough in your outline to facilitate effective implementation of these hypotheses in speeding up the innovation cycle.

### Example:

Field: Domain Registration
Performer: Small Business Owner
JTBD: Secure a unique online identity
Desired Outcome Statement: Minimize the time it takes to compare domain registrar offerings and pricing

Hypothesis 1: Providing a guided wizard that asks targeted questions about the small business owner's needs and preferences will reduce the time to select a domain name by 40%, as it directly addresses their job of securing a unique online identity by simplifying the decision-making process.

JTBD: Secure a unique online identity
Desired Outcome Statement: Minimize the time it takes to compare domain registrar offerings and pricing
Pain Point: Small business owners are overwhelmed by the options and technical details involved in choosing a domain name and registrar.
Proposed Solution: Implement a guided selection wizard that uses a series of simple, non-technical questions to narrow down domain name options and registrar services tailored to the user's specific needs.
Goals: Achieve a 40% reduction in the average time users spend selecting a domain name, and increase the conversion rate by 20% within three months of implementing the wizard.
Experiment Plan: Conduct A/B testing with the new guided wizard against the current domain selection process. Measure the time spent, conversion rate, and user satisfaction through surveys and usage analytics.

### Context:

Field: 
Job Performer: 
JTBD: 
Desired Outcome Statement: