Profile for running the buildnumber-maven-plugin when not running on Heroku

pom.xml

<profile>
  <id>local</id>
  <activation>
    <activeByDefault>true</activeByDefault>
  </activation>
  <build>
    <plugins>
      <plugin>
        <groupId>org.codehaus.mojo</groupId>
        <artifactId>buildnumber-maven-plugin</artifactId>
        <version>1.4</version>
        <executions>
          <execution>
            <phase>validate</phase>
            <goals>
              <goal>create</goal>
            </goals>
          </execution>
        </executions>
      </plugin>
    </plugins>
  </build>
</profile>